Work history
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Junior Art DirectorJung von Matt/Elbe
Hamburg, GermanyFull Time
I have worked, among others, on the rebrand of the ELBPHILHARMONIE HAMBURG (the greatest concert hall in Europe, inaugurated in January/2017), defining its new visual identity and graphic extensions in editorial and digital usage, in content materials and campaign. (*1 Cannes Lion, *9 german ADC Nägel and *1 Effie on the Opening Campaign, Brand Communication and Branded Entertainment).
www.elisapenido.com/elbphilharmonie
Worked on was developing the logo and visual identity for the 2019 HANDBALL WORLD CHAMPIONSHIP, which will be hosted for the first time by two countries: Germany and Denmark.
www.elisapenido.com/2019-handball
Among others I also worked for CDU (Angela Merkel's Party) taking part on the "Walk-in" Campaign, which was an actual open house in Berlin where the most important topics of CDU's 2018-2021 Political Program were represented in an interactive, digital and unique experience for any person who would like to know more about the Party's agenda.
www.elisapenido.com/cdu-house
www.cdu.de/haus
Skills
- Graphic Design
- Branding Identity
- Creative Branding
- Brand Identity
- Art Direction
- Digital Design
- Print Design
Education
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BA Graphic DesignMiami Ad School
- São Paulo, Brazil
Graphic and Digital Design were a part of the program at Miami Ad School and through my experiences I focused on Brand Identity and Packaging Design.
I started the course in São Paulo, Brazil and finished it in Hamburg, Germany.
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BA in LawMackenzie University
- Brazil
Graduated in Law School. Bachelor.
Approved on the Bar Exam in Brazil.