Work history
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Marketing & Communications ConsultantN.Y.G Sagl
EuropeFreelance
>International Experience in Marketing & Communications: Services, Wellness, Leisure, Food, Tourism, Transportation, Luxury Yachts & Lifestyle
>Brand Management, Market/New Markets Development, CSR/CSP
-Consulting for the launch and positioning of new branches, products/services in France and Italy, re-positioning of brands, specialised ad hoc ATL&BTL campaigns (ex. ReMax Suisse, Bioslife, IdeaFactory Milan, AgroScalo 2020 Project, Hockey Association & Ministry of the Environment – « Zero Impact Project », Lufthansa Italia, Saporissimo France, Technical Plast, Vinci Concessions France, etc.)
-Creation, development, and management of projects related to experiential & « flash mob » marketing for Virgin Active, Peugeot, Tamoil Italy, etc.
-Creation, development, and management of specific projects for Sport Clubs (mostly, Italian Basketball teams, Lagardère Group, Amaury Sport etc.)
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Marketing & Communications Director – Luxury Yachts & LifestyleFloating Life International SA
- Lugano, SwitzerlandFull Time
Consulting for:
- re-positioning of brands, re-branding to enhance brand identity and awareness;
- development and execution of strategic plans for new products/services;
- creation and execution of ATL&BTL campaigns and retention tactics;
- development and management of partnership;
- management and coordination of shows and events;
- training of sales force & development of specific sales material;
- development of CSR activities;
- re-branding of lifestyle services and crew uniform line.
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Skills
- Marketing Strategy
- Strategic Planning
- Project Management
- Communications Strategy
- Advertising
- Brand Positioning
- Rebranding
- Experiental Marketing
- CSR
- Event Management