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• Lead Planner for the digital Apple Watch campaign across Europe • Lead Planner for German market localization, market education and business context • Development of creative briefs from local market opportunities • Design of a digital planning platform to share global market insights
• Brand analysis in the process of developing communicative ideas and objectives • Creation of a strategic framework and supervision for TBWA \Disruption Day Workshop documentation • Analysis of social media summary reports for corporate brands
• Creation of brand-models and strategic framework • Development of communicative ideas and objectives applicable to the corporate brand • Briefing and strategic guidance during the creative process
Master of Science
Bachelor of Arts