Elisabeth Groening-Wall

Strategic Planner

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Branding
  • Presenting
  • Market Research
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking

Work history

Currently

Planner

TBWA Media Arts Lab

Feb 2013
  • • Lead Planner for the digital Apple Watch campaign across Europe • Lead Planner for German market localization, market education and business context • Development of creative briefs from local market opportunities • Design of a digital planning platform to share global market insights

2011

Intern

TBWA

Mar 2011 - Jun 2011
  • • Brand analysis in the process of developing communicative ideas and objectives • Creation of a strategic framework and supervision for TBWA \Disruption Day Workshop documentation • Analysis of social media summary reports for corporate brands

2010

Intern

Heimat

Aug 2010 - Mar 2010
  • • Creation of brand-models and strategic framework • Development of communicative ideas and objectives applicable to the corporate brand • Briefing and strategic guidance during the creative process

Education

2012

International Marketing

King’s College London

Aug 2011 - Aug 2012
  • Master of Science

2011

Marketing and Communications

Design Akademie Berlin

Mar 2008 - Apr 2011
  • Bachelor of Arts

2007

International Baccalaureate

Berlin International School

Aug 1999 - Apr 2007