A strategic-thinking sales and marketing professional, with a positive disposition and multicultural understanding, strong entrepreneurial drive, paired with an extensive knowledge on channel development and category management. I have a solid background working for premium brands in Asia, I have a proven track record in effective commercial skills, marketing, brand building strategies. I am fluent in 5 languages including Chinese Mandarin and have a deep, multicultural understanding which has helped me to grow my international network of colleagues and customers. After 5 years in Asia I am willing to relocate in London as my husband will be transferred there in 2 months. Notice period 4 weeks.
Projects credited in
- Danone | Reinforcing a commitment to health and nutrition.Responding to a changing market, Danone wanted to capture its commitment to health and nutrition. We worked with Danone to deliver a new, more consistent global brand and visual identity that would better represent Danone’s rearticulated mission as well as its vision: ‘One Planet. One Health’.
Work history
market development managerNestle
SingaporeFull Time
Responsible to drive business and profitability of Sanpellegrino brands in Singapore and Malaysia (omni-channel) and to develop the ecommerce channel in the region.
Main responsibilities:
• Distributor management in Singapore and Malaysia. Monitoring KPIs, developing joint business plan and P&L
• Develop a detailed commercial and distribution plan across the channels (on/off-premise/ecommerce) and actively plan new initiatives to grow market share/category
• Key account management, CRM and call cycle: Engage with B2B account acting as a main point of contact, maintaining strong relationship while ensuring an effective use of budgets and execution
• In charge of the regional ecommerce expansion (mapping, e-content, account acceleration, promotion & media buy) to drive and accelerate online sales growth and strategies between Sanpellegrino brands and our key ecommerce partners
Assistant Regional Marketing ManagerNestle
- SingaporeFull Time
Responsible for developing and executing integrated marketing plan for company brands across the region (9 markets) to drive profitable growth and brand awareness.
Main responsibility:
• Work with Sales Managers to analyse sales reports and key account performance as well as ensure flawless execution of Sanpellegrino’s marketing plan and trade marketing activities.
• Drive communication strategy across key markets in Asia managing 5 PR agencies and handling direct communication with key media, blogger and influencers.
• Work with commercial team and innovation team at HQ on new opportunities within the category.
• Design and execute Sanpellegrino main events and sponsorship adapting global guideline to meet market needs in the region (Trade events, F&B, Lifestyle & Fashion events).
• Oversee the P&L, manage performance reporting at key regional meetings. Manage and control the regional A&P budget and ROI.
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Skills
- Business Development
- Account Management
- Channel Strategy
- Sales
- Marketing
- Commercial Negotiation
- Trade Marketing
- Client Retention
- New Business
- Retail
Education