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Elise Betrisey

Head of Marketing and Events

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsHead of Marketing - Events Director - Sales Manager

Projects

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About me

I am a challenge taker and a creative mind. My experience has led me to host outstanding events worldwide (from 15 to 1000 people in London, Edinburgh, New York, Sydney, Rio, LA, and many more), to forge innovative partnerships and to seek out game changing opportunities. The strongest attribute I can bring is a practical approach to life-changing experiences with a constant eye for a cross-product and cross-channel strategy. This year, I have been working on analysing and optimising event and marketing strategies focusing on social media growth, building on word of mouth, launching audio-visual creations and redefining campaigns with a market-focused vision covering 48 territories, 11 destinations and managing 47 Community Managers and Brand Ambassadors. My biggest asset is my approach to community and my capability to take word of mouth to the next level. My experience in the media, hospitality and VC industries led me to set up remarkable events, creating an aspirational experience gathering like-minded people while achieving corporate objectives. Responsibilities include: • Budget planning & Allocation • Short & Long term sales strategies setting • Incentive & goal achievement planning • Event & Conference management • Digital marketing strategy & implementation • Agency and account management • Brand identity development • CRM Strategy & implementation

Skills

  • Digital Media
  • Marketing PR
  • Branding
  • Festival
  • Outdoor Event
  • Brand Management
  • Business Development
  • Direct Sales
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Event Organisation
  • Event Planning
  • Travel Marketing
  • Luxury Travel
  • Sport Events

Work history

Currently

Head of Marketing

Ariadne Capital

Jun 2016
  • London, United Kingdom
  • Full Time
  • Directing all corporate events marketing activities for Ariadne Capital engagement platforms, including: Follow The Entrepreneur Investor Summit, EntrepreneurCountry Forum, and eighteen David & Goliath must dance dinners. • Develop, produce and deliver small and large scale events from proposal right up to delivery and post event administration – The programs range from 10 to 600 people including HNWIs, Family Offices, VCs, private equity firms, C-Level executives, corporates and entrepreneurs. The line-up of speakers included The Rt Hon Sir John Major KG CH (Former Prime Minister UK), Jeremy Coller (Coller Capital), John Porter (Entrepreneur), Jonathan Siboni (Luxurynsight). • Manage and support multiple events at different stage and make sure they are delivered on time, within budget and exceeding clients’ expectations • Lead all aspects of event production including: managing clients, speakers and VVIPs; organising logistics and catering; as well as liaising with partners, sponsors, PR, media and film production teams. • Manage staff members for event coordination activities • Conduct site inspection and venue sourcing internationally

2016

Head of Sales & Marketing

European Travel Ventures Ltd

Jun 2015 - Jun 2016
  • Full Time
  • Directing all sales and marketing activities for all brands: The Yacht Week, The Ski Week, Yachts and Friends, Skipper Academy, Fort George Croatia. The scope of accountability includes strategic planning, competitive analysis, market positioning, business development, new product introduction, staff hiring and training, building strategic partnerships, and building/maintaining client relationships. Managed GBP 700,000 marketing budget; Reduced costs by 20% The sales and marketing departments being inexistent, I built it from scratch by auditing SWOTs, marketing mix, market trends and travel trends and then planning and implementing online and offline strategies Surveyed 10,000 customers to evaluate satisfaction levels, to identify needs for strategy purposes Deployed review and referral schemes to reach new potential guests and maximise retention Increased audience by 43% by developing and implementing an international online marketing strategy including: social media, PR, affiliate, PPC, SEM, SEO, display, audio-visual content creation, and events Improved website performance and user friendliness by conducting UX and SEO studies Secured high level partnerships worth GBP 200,000 Redefined media strategy: coached PR team to achieve better results, coordinated the international launch of 8 video campaigns, secured over 30 high level influencers and journalists to attend events Set up self-funding major events worldwide from 50 to up to 1000 people (30 in 2016 vs 11 in 2015) Built an in-house sales tracking tool to better monitor demand and identify market potential Recruited and led 21 Community Managers and 34 Brand Ambassadors based worldwide – I defined job specs, set sales targets and reviewed performances on a regular basis Built and implemented commission structure and reward goal achievement Produced structured management reports on progress and impact Establish and achieve performance objectives and Key Performance Indicators.

2015

International Marketing & Distribution

West One Music Group

Mar 2013 - May 2015
  • Full Time
  • Developed and actioned marketing strategies to drive client retention and acquisition. Ensured prospects experience the brand and generate incremental usage and revenue. In charge of supplying and producing all online and offline marketing materials worldwide to agents, clients and businesses (US, EMEA, BRIC). Built core relationships with 35 international offices and partners. Deployed marketing strategies for 6 labels worldwide and managed Noise Refinery label launch Produced and coordinated audio-visual production for every label: show reels, EPK, montages, banners Wrote composer biographies and press releases for world-class artists Successfully reduced costs by 12% while maintaining volume growth internationally Account managing for agents worldwide Built a strong database of contact details for agents and composers Generated meaningful reporting on a monthly basis Created and sent 180 email marketing campaigns targeting France, UK, Spain, LatAm, ROW Social media manager and content creator In charge of website optimisation, SEO and SEM for English, French, Spanish and German websites

2015

Head of International Sales & Marketing

Novagence Anzère SA

Jul 2010 - Jan 2015
  • Anzère, 1972, Switzerland
  • Full Time
  • Designed, planned and implemented online and offline sales & marketing strategies to promote the destination, to drive ADR and room night production. • The development and implementation of both online and offline marketing strategies for hotel and real estate departments lead to: o increased revenues by 30% o improved online and offline visibility o website traffic went up to 40%

Education

2010

Bachelor in International Hospitality Management

Ecole Hôtelière de Lausanne

Jan 2006 - May 2010
  • Ecole Hôtelière de Lausanne, Switzerland Bachelor in International Hospitality Management & HES-SO Diploma as Economist Specialization: Marketing, e - Marketing, Consumer Behaviour, Research & Analysis Member of: EHL Wine Society, EHL Alumni

2004

Visual Arts, English, Italian German Literature

Lycée Collège de LA Planta

Aug 1999 - Jun 2004
  • Maturité Fédérale, Sion, Switzerland Major in English, Italian & German; Minor in Arts