A highly skilled Marketing Professional with 8 years experience within travel, hospitality and event industries (B2C anad B2B). I like to present myself as a challenge taker and a creative mind. Hard worker and efficient, I like to find solutions through logic. My strongest attribute I can bring is a practical approach to life-changing experiences with a constant eye for a cross-product and cross-channel strategy. I specialise in developing marketing strategies nationally and internationally, championing branding, working closely with media and suppliers and creating bespoke localised (e-) marketing materials. The scope of expertise includes auditing SWOTs and marketing mix, driving social media, PR and online growth, producing and launching great audio-visual content creations, improving UX and SEO, recruiting and leading over 20 community managers based worldwide, and redefining campaigns and email newsletters with a market focused approach.
Directing all sales and marketing activities for all brands: The Yacht Week, The Ski Week, Yachts and Friends, Skipper Academy, Fort George Croatia. The scope of accountability includes strategic planning, competitive analysis, market positioning, business development, new product introduction, staff hiring and training, building strategic partnerships, and building/maintaining client relationships. Managed GBP 700,000 marketing budget; Reduced costs by 20% The sales and marketing departments being inexistent, I built it from scratch by auditing SWOTs, marketing mix, market trends and travel trends and then planning and implementing online and offline strategies Surveyed 10,000 customers to evaluate satisfaction levels, to identify needs for strategy purposes Deployed review and referral schemes to reach new potential guests and maximise retention Increased audience by 43% by developing and implementing an international online marketing strategy including: social media, PR, affiliate, PPC, SEM, SEO, display, audio-visual content creation, and events Improved website performance and user friendliness by conducting UX and SEO studies Secured high level partnerships worth GBP 200,000 Redefined media strategy: coached PR team to achieve better results, coordinated the international launch of 8 video campaigns, secured over 30 high level influencers and journalists to attend events Set up self-funding major events worldwide from 50 to up to 1000 people (30 in 2016 vs 11 in 2015) Built an in-house sales tracking tool to better monitor demand and identify market potential Recruited and led 21 Community Managers and 34 Brand Ambassadors based worldwide – I defined job specs, set sales targets and reviewed performances on a regular basis Built and implemented commission structure and reward goal achievement Produced structured management reports on progress and impact Establish and achieve performance objectives and Key Performance Indicators.
Developed and actioned marketing strategies to drive client retention and acquisition. Ensured prospects experience the brand and generate incremental usage and revenue. In charge of supplying and producing all online and offline marketing materials worldwide to agents, clients and businesses (US, EMEA, BRIC). Built core relationships with 35 international offices and partners. Deployed marketing strategies for 6 labels worldwide and managed Noise Refinery label launch Produced and coordinated audio-visual production for every label: show reels, EPK, montages, banners Wrote composer biographies and press releases for world-class artists Successfully reduced costs by 12% while maintaining volume growth internationally Account managing for agents worldwide Built a strong database of contact details for agents and composers Generated meaningful reporting on a monthly basis Created and sent 180 email marketing campaigns targeting France, UK, Spain, LatAm, ROW Social media manager and content creator In charge of website optimisation, SEO and SEM for English, French, Spanish and German websites
Ecole Hôtelière de Lausanne, Switzerland Bachelor in International Hospitality Management & HES-SO Diploma as Economist Specialization: Marketing, e - Marketing, Consumer Behaviour, Research & Analysis Member of: EHL Wine Society, EHL Alumni
Maturité Fédérale, Sion, Switzerland Major in English, Italian & German; Minor in Arts