I am a challenge taker and a creative mind. My experience has led me to host outstanding events worldwide (from 15 to 1000 people in London, Edinburgh, New York, Sydney, Rio, LA, and many more), to forge innovative partnerships and to seek out game changing opportunities. The strongest attribute I can bring is a practical approach to life-changing experiences with a constant eye for a cross-product and cross-channel strategy. This year, I have been working on analysing and optimising event and marketing strategies focusing on social media growth, building on word of mouth, launching audio-visual creations and redefining campaigns with a market-focused vision covering 48 territories, 11 destinations and managing 47 Community Managers and Brand Ambassadors.
My biggest asset is my approach to community and my capability to take word of mouth to the next level. My experience in the media, hospitality and VC industries led me to set up remarkable events, creating an aspirational experience gathering like-minded people while achieving corporate objectives. Responsibilities include:
• Budget planning & Allocation
• Short & Long term sales strategies setting
• Incentive & goal achievement planning
• Event & Conference management
• Digital marketing strategy & implementation
• Agency and account management
• Brand identity development
• CRM Strategy & implementation
Work history
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Marketing SpecialistVFP Immobilier
Verbier, SwitzerlandPart Time
- Audit of the marketing strategy
- Review marketing plans and execute strategy
- Brainstorming and development of ideas for creative marketing campaigns
- Development, implementation and monitoring of email, CRM, digital, PR and social media programs
- Performance analysis and reporting
- Search engine optimization, search engine marketing, social media optimization
- Growth hacking
- Lead generation and lead qualification
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Head of European StrategyIncontras International Event Organisers
London, United KingdomFreelance
Incontras International Event Organisers creates exclusive and bespoke events in some of the world’s most prestigious and sought-after locations in London, the UK and globally. Our organic approach to event management and our ability to bring together the right people at the right place, at the right time, through our events is unrivalled.
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Skills
- Marketing PR
- Branding
- Festival
- Outdoor Event
- Brand Management
- Business Development
- Direct Sales
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Project Management
- Social Media Marketing
- Event Organisation
- Event Planning
- Travel Marketing
- Luxury Travel
- Sport Events
- Foreign Languages
- Diplomacy
- Microsoft Excel
- Salesforce
- Mail Chimp
- Event Hospitality
- Word
- CMS Experience
Education
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Bachelor in International Hospitality ManagementEcole hoteliere de Lausanne
- Lausanne, Switzerland
Ecole Hôtelière de Lausanne, Switzerland
Bachelor in International Hospitality Management & HES-SO Diploma as Economist
Specialization: Marketing, e - Marketing, Consumer Behaviour, Research & Analysis
Member of: EHL Wine Society, EHL Alumni
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Visual Arts, English, Italian German LiteratureLycée-Collège de la Planta
- Sion, Switzerland
Maturité Fédérale, Sion, Switzerland
Major in English, Italian & German; Minor in Arts