Hi! I'm Elise Leeflang, a Rotterdam (but I work remotely often from all over the world) based designer and brand specialist. I believe deep research and strong guiding values create better and more honest brands. As a designer who loves to get her hands dirty, I work with my clients to create a world for their brand that spans across both physical and digital experiences. Currently Senior Designer @ agency.
Projects
- Pattern DesignI wouldn't really call myself an illustrator, but I do love to draw for the sake of patterns. Finding repetition in graphic elements is definitely one of my stronger suits as a designer and I have loved it ever since I was little. I've applied them on packaging, posters, fabrics, literally anything. I love to create a pattern for every project I take on. There's nothing as personal and powerful as a print that can be applied as brand awareness and communication everywhere.
- Multi-Gyn Packaging DesignMulti-Gyn, a personal care brand made for women that need extra help with their personal hygiene. During my time at OD design studio, BioClin asked us for a rebrand. Multi-Gyn is a market-leading company that produces products that treat and prevent vaginal discomforts. The primary goal during this project was to increase its shelf-impact in-store. Clear indication what the products intended use was and for who. This led us to create 3 different branding options for Multi-Gyn. I was responsible
Work history
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Designerelise leeflang design
Rotterdam, NetherlandsFreelance
Freelance designer specializes in branding, brand identity, design research and visual styling in food and fashion. Works both digital / print.
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Senior DesignerPeter Schmidt Group BBDO
Hamburg, GermanyFull Time
Senior Packaging & Brand Designer
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Skills
- Graphic Design
- Abobe Creative Suite
- Brand Styling
- Brand Identity
- Branding/corporate ID
- Advertising Campaign
- Branding
- Design Research
- Pattern Design
- Styling
Education
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M
Graphic DesignMassachusetts College of Art and Design
- Boston, United States
Exchange at Massart focusing on web design, typography, and styling.
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BA Graphic DesignWillem de Kooning Academy
- Rotterdam, Netherlands
Graphic Design with a minor in Branding and advertising.
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