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Closely collaborated with team on production of 2014 and 2015 Gumball 3000 car rally, overseeing the organisation and management of local and international PR activities. Manage press and promotion of Gumball 3000 apparel. •Liaised closely with sponsors, celebrity artists and their management teams on the promotion of the event, organization of performances and press coverage. •Fostered and built relationships with local media outlets along the 2014 Gumball 3000 route to facilitate press and print coverage. •Prepared and executed a PR and marketing strategy for Gumball 3000 Apparel Spring/Summer 2014, Autumn/Winter 2014, Spring/Summer 2015 and Autumn/Winter 2015 collections. •Responsible for set up and execution of the Gumball 3000 Apparel Spring/Summer 2015 Lookbook shoot, working closely with the shoot’s celebrity artists; further assisting in securing a successful national advertising campaign for the line. •Closely liaising with international publications on the production and media coverage of Gumball 3000 Apparel seasonal content. •Concurrently write and update press releases for Gumball 3000 Rally and Gumball 3000 Apparel. •Prepare and execute a social media strategy for Gumball 3000 Rally and Gumball 3000 Apparel •Manage all social media content for Gumball 3000 and Gumball 3000 Apparel •Collate and analyse press and social media data for quarterly reports •Collaborating on marketing Gumball 3000 Apparel at the 2015 Bright Berlin Winter tradeshow and 2015 Agenda Las Vegas Winter tradeshow. •Preparing for 2015 Gumball 3000 rally.