About me

An efficient, well-organised PR and publicity professional, with a strong work ethic and a solid understanding of the roles, demands and expectations of working in a creative, media-based environment. An adaptive self-starter, who exhibits sound judgment, attention to detail and the ability to prioritise deadlines. Strong interest in music and culture.

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Work history

Senior PublicistMission Media
Aug 2017London, United KingdomFull Time
• Creating exciting and effective campaigns for a range of clients including Hennessy UK, DW Fitness First and Capco Covent Garden. • Working closely with a range of national and regional journalists across various sectors of the media, including music, sport, food, drink and lifestyle. • Full service account management for Hennessy UK (including PR, social media and influencer engagement) • Building and maintaining strong relationships with influencers, artists and music managers. • Organising and hosting an international press trip for Hennessy UK. • Working collaboratively with music brand partners (including record labels) for Hennessy UK. • Producing activations and product launches for clients, including listening sessions, product releases and store launches. • Building and updating media and influencer engagement databases • Organising and hosting domestic press trips for a range of clients. • Assisting on new business pitches. • Managing client events. • Pro-actively seeking brand and PR opportunities for all clients, such as event and festival activations. • Writing press releases and promotional materials for all clients. • Producing weekly and monthly client reports. • Management of intern workflow and responsibilities. • Management of client and company monthly expenses.
Account ExecutiveALTER Agency
May 2016 - Aug 2017London, United KingdomFull Time
• Working closely with a range of UK and European journalists across various sectors of the media, including womenswear, menswear, sport and food. • Producing client activations such as press days, trade shows and in-store activations. • Consistently securing global high profile print and online press coverage across a range of sectors, including womenswear, menswear, sport and food. • Maintaining strong and positive relationships with all clients – updating them on new strategies, pitches, upcoming and published coverage. • Pro-actively seeking new global press and promotional opportunities for all clients. • Writing press releases and promotional materials for all clients. • Creating and executing effective pitches for all clients, ensuring all pitches are relevant and consistently up to date. • Manually and digitally, organising all client PR materials, including lookbooks, press shots, cut out images etc. • Developing and executing seasonal PR strategies for all clients. • Organising and prepping samples for press call ins, gifting requests and returns.

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Skills

• Events
• Marketing PR
• Writing
• Celebrity PR
• Events PR
• Talent PR
• Communications
• Media Relations
• Excel
• Powerpoint
• Word
• Keynote
• PR
• Brand Communications
• Events Planning
• Brand Management

Education

JournalismUniversity of The Arts London (UAL)
Oct 2010 - Jun 2012London, United Kingdom