Elissa Bradley

PR & Publicity

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPublicist - PR Account Executive

About me

An efficient, well-organised PR and publicity professional, with a strong work ethic and a solid understanding of the roles, demands and expectations of working in a creative, media-based environment. An adaptive self-starter, who exhibits sound judgment, attention to detail and the ability to prioritise deadlines. Strong interest in music and fashion markets.

Skills

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Writing
  • Celebrity PR
  • Events PR
  • Talent PR
  • Communications
  • Media Relations
  • Excel
  • Indesign
  • Powerpoint
  • Word

Work history

Currently

Account Executive

ALTER Agency

May 2016
  • Full Time
  • • Working closely with a range of UK and European journalists across various sectors of the media, including womenswear, menswear, sport and food. • Producing client activations such as press days, trade shows and in-store activations. • Consistently securing global high profile print and online press coverage across a range of sectors, including womenswear, menswear, sport and food. • Maintaining strong and positive relationships with all clients – updating them on new strategies, pitches, upcoming and published coverage. • Pro-actively seeking new global press and promotional opportunities for all clients. • Writing press releases and promotional materials for all clients. • Creating and executing effective pitches for all clients, ensuring all pitches are relevant and consistently up to date. • Manually and digitally, organising all client PR materials, including lookbooks, press shots, cut out images etc. • Developing and executing seasonal PR strategies for all clients. • Organising and prepping samples for press call ins, gifting requests and returns.

2016

Account Executive

Rich London PR

Aug 2015 - Apr 2016
  • Full Time
  • • Social Media Manager o Management of all client social media accounts (Champion EU, FILA UK, hummel UK). o Compiling a monthly content calendar for all social media accounts across Instagram, Facebook and Twitter platforms. o Scheduling and posting all client social media content. o Monitoring and replying to follower responses across all platforms. o Monitoring network growth and engagement across all client social media platforms for weekly and monthly analysis. • Working closely with a range of global journalists across various sectors of the media, including womenswear, menswear, home & living, sport and food. • Consistently securing global high profile print and online press coverage across a range of sectors, including womenswear, menswear, home & living, sport and food. • Maintaining strong and positive relationships with all clients – updating them on new strategies, pitches, upcoming and published coverage. • Pro-actively seeking new global press and promotional opportunities for all clients. • Writing press releases and promotional materials for all clients. • Creating and executing effective pitches for all clients, ensuring all pitches are relevant and consistently up to date. • Manually and digitally, organising all client PR materials, including lookbooks, press shots, cut out images etc. • Developing and executing seasonal PR strategies for all clients. • Organising and prepping samples for press call ins, gifting requests and returns. • Maintaining and organising the company sample system and showroom. • Fostering and maintain strong relationships with a wide range of journalists, stylists, and photographers. • Keeping up to date with current news, trends and influencers across a range of sectors. • Building and maintaining relationships with a range of VIP and celebrity influencers, including musicians, models and bloggers. • Assisting with organisation of client events and company press days. • Assisting with monthly reports – providing social media analysis. • Management of intern workflow and responsibilities. • Management of client and company monthly expenses. • Working to ensure the showroom is presentable and organised at all times

2015

PR & Marketing

Gumball 3000

Apr 2014 - Jun 2015
  • Full Time
  • Closely collaborated with team on production of 2014 and 2015 Gumball 3000 car rally, overseeing the organisation and management of local and international PR activities. Manage press and promotion of Gumball 3000 apparel. •Liaised closely with sponsors, celebrity artists and their management teams on the promotion of the event, organization of performances and press coverage. •Fostered and built relationships with local media outlets along the 2014 Gumball 3000 route to facilitate press and print coverage. •Prepared and executed a PR and marketing strategy for Gumball 3000 Apparel Spring/Summer 2014, Autumn/Winter 2014, Spring/Summer 2015 and Autumn/Winter 2015 collections. •Responsible for set up and execution of the Gumball 3000 Apparel Spring/Summer 2015 Lookbook shoot, working closely with the shoot’s celebrity artists; further assisting in securing a successful national advertising campaign for the line. •Closely liaising with international publications on the production and media coverage of Gumball 3000 Apparel seasonal content. •Concurrently write and update press releases for Gumball 3000 Rally and Gumball 3000 Apparel. •Prepare and execute a social media strategy for Gumball 3000 Rally and Gumball 3000 Apparel •Manage all social media content for Gumball 3000 and Gumball 3000 Apparel •Collate and analyse press and social media data for quarterly reports •Collaborating on marketing Gumball 3000 Apparel at the 2015 Bright Berlin Winter tradeshow and 2015 Agenda Las Vegas Winter tradeshow. •Preparing for 2015 Gumball 3000 rally.

2014

Music Writer Intern

VICE

Mar 2014 - Apr 2014
  • Internship
  • • Responsible for sourcing and reviewing new music, developing artists and changing trends in music culture. • Wrote daily reviews, news stories and artist premieres. • Liaised with PR companies to secure artist coverage. • Interviewed a range of artists for web content pages.

2014

Music Publicist

Freelance

Mar 2011 - Mar 2014
  • Freelance
  • • Managing press and promotions for UK based artists, across all social media platforms. • Writing all promotional materials, including press releases and media bulletins. • Distributing all promotional materials to key music publications, radio DJs and promoters. • Distributing new music releases to key radio DJs and promoters. • Assisting on video shoots • Organising and assisting with interviews • Assisting with performance preparation

Education

2012

Journalism

University of the Arts, London

Oct 2010 - Jun 2012
  • Journalism