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Elissa Gay

Senior Designer

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  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop

Work history


Senior Designer

Penguin Random House Children’s

Feb 2012
  • As a senior member of the Preschool Design Team, my role at Ladybird is diverse and creative, requiring excellent working relationships across all parts of the business. I am experienced in working as part of a highly collaborative team to create evergreen book formats for the preschool market. I consistently bring creative energy and inspiring ideas to a list, whilst actively leading and driving big projects forward from initial concept to print. Working closely with editorial, I manage multiple brands and frequently liaise with illustration agencies, whilst working collaboratively with illustrators and authors to ensure all publishing is of the highest quality. I make confident design decisions and am comfortable engaging with the strategic dimensions of publishing, in order to strategize on both front list and co-editions. Eager to think creatively and problem solve, I push formats and ideas with an immaculate eye for detail, while confidently presenting work in-house and giving design feedback to colleagues and illustrators. Being extremely organised, I am experienced in prioritising my workload as well as coordinating freelancers and mentoring junior design members. I manage a variety of preschool books, ranging from baby board books and preschool novelty to early learning, non-fiction and first reading, and publish into both printed and digital formats. I have designed a range of different novelty formats such as flap, clock, tab and sound books, of which some series have expanded into picture books. I’ve also looked after the top-selling Pirate Pete and Princess Polly series and its recent redesign. The Potty books still remain Ladybird’ best-selling titles month-on-month. My key series include Baby Touch, Skullabones Island, Ladybird Tales, Pirate Pete and Princess Polly, Topsy and Tim, I'm Ready and In the Night Garden.



Graphic Design

Buck New University

Aug 2005 - Jul 2008
  • Graphic Design and Advertising