I am an enthusiastic and confident Freelance Copywriter with over eight years experience producing compelling copy.
I have previously worked for brands including ASOS, NET-A-PORTER, Anthropologie and MATCHESFASHION.com, helping them to write clear, concise and engaging copy for: product description titles, product pages, product descriptions, SEO category pages, brand bios etc.
I have also proofread and edited both copy and long-form content for both fashion and non-fashion brands; my role was to ensure well-written, publishable and high-quality content by detecting and correcting errors in spelling, punctuation and grammar.
Work history
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Contributing WriterFairtrade
- London, United Kingdom
• Wrote informative articles for Fairtrade's online blog
• Liaised with digital content manager for product and SEO details requested by commercial teams for inclusion in articles
• Developed and pitched story ideas to editors
• Completed accurate and polished formatting in line with publishing standards prior to submission
• Edited and proofread drafts of articles
Product CopywriterASOS
- London, United Kingdom
• Wrote product descriptions across the full range of ASOS products, ensuring information was accurate, informative and consistent across the site
• Wrote product descriptions to a strict house style with an informal but technical tone
• Regulated and checked any relevant size, fit and care information fed from the BAs to maximise customers' ease of selection and shopping on-site
• Regularly contributed to creative work, including writing brand descriptions and category headers
• Liaised with buying departments to ensure dimensions for all bags were included in PIM; it ensured information was communicated as accurately as possible to the customer, resulting in reduced returns and the copy team avoiding tasks outside of their KPIs
• Pitched and presented common grammatical errors to the copy team to ensure error-free copy on-site
• Researched industry trends to inform copywriting efforts
• Reviewed and edited final copy for accuracy and to correct grammar errors
• Managed completing deadlines with efficiency
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Skills
- Fashion
- Journalism
- Lifestyle
- Online
- Blogging
- Entertainment
- Features
- News
- Web Content
- Media
- Social
- Office
- Powerpoint
- Copwriting
- Copyediting
- Content Writing
- Editing