About me

I am an enthusiastic and confident Freelance Copywriter with over eight years experience producing compelling copy. I have previously worked for brands including ASOS, NET-A-PORTER, Anthropologie and MATCHESFASHION.com, helping them to write clear, concise and engaging copy for: product description titles, product pages, product descriptions, SEO category pages, brand bios etc. I have also proofread and edited both copy and long-form content for both fashion and non-fashion brands; my role was to ensure well-written, publishable and high-quality content by detecting and correcting errors in spelling, punctuation and grammar.

QuestionsProjectsExperienceTeam

Work history

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Contributing WriterFairtrade
Apr 2021 - Dec 2022London, United Kingdom
• Wrote informative articles for Fairtrade's online blog • Liaised with digital content manager for product and SEO details requested by commercial teams for inclusion in articles • Developed and pitched story ideas to editors • Completed accurate and polished formatting in line with publishing standards prior to submission • Edited and proofread drafts of articles
Product CopywriterASOS
Mar 2021 - Mar 2023London, United Kingdom
• Wrote product descriptions across the full range of ASOS products, ensuring information was accurate, informative and consistent across the site • Wrote product descriptions to a strict house style with an informal but technical tone • Regulated and checked any relevant size, fit and care information fed from the BAs to maximise customers' ease of selection and shopping on-site • Regularly contributed to creative work, including writing brand descriptions and category headers • Liaised with buying departments to ensure dimensions for all bags were included in PIM; it ensured information was communicated as accurately as possible to the customer, resulting in reduced returns and the copy team avoiding tasks outside of their KPIs • Pitched and presented common grammatical errors to the copy team to ensure error-free copy on-site • Researched industry trends to inform copywriting efforts • Reviewed and edited final copy for accuracy and to correct grammar errors • Managed completing deadlines with efficiency

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Skills

• Fashion
• Journalism
• Lifestyle
• Online
• Blogging
• Entertainment
• Features
• News
• Web Content
• Media
• Social
• Office
• Powerpoint
• Copwriting
• Copyediting
• Content Writing
• Editing

Education

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MA Magazine JournalismKingston University
Sep 2014 - Jul 2015London, United Kingdom
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Creative Media and WritingMiddlesex University
Sep 2010 - Jun 2013London, United Kingdom