After studying Graphics, Media studies, Photography & Fine art in sixth form & 2 years of a BA in Advertising at University of the Arts London: LCC... I balanced my day job with personal creative work, trying to figure out ‘my style’… During that time, I took part in workshops with Nike- to celebrate 30years of Air Max where I created promotional motion work and took part in compiling an ‘air max day’ magazine. This is where my interest in motion graphics blossomed. I also took part in The One Club NY: creative bootcamp where as a group, we completed a brief for Compare the market, set by Mother. Roundhouse Rising young producers programme; where as part of a team, I helped plan and execute the Roundhouse Rising festival. Most recently, I completed a 5 week placement as a junior creative at Intermarketing Agency-through The Hospital Club’s headstart programme. For me, being creative is about finding a way to arrest your audience. A way to plant a seed of curiosity that will bloom in their minds; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memories, as true immortality is achieved only through the art you put out into the world.
Branding - ideating and creating mockups for the new brand ident & logo for Intermarketing agency. Creative - Producing a kinetic typography video for The hospital club, using after effects. - Designing window features to promote intermarketing agency to the public - Ideating interior design for the adidas room, to be built in the london office -Designing the welcome chalk wall for visitors and guests. Strategy -research& insights on the london millennial habits, looking at buying habits, working within the strict brand guidelines I learnt about the company ethos and their methodology, - analysing trend forecasts via focus groups, market research, canvassing customers within flagship london stores to learn about purchasing habits.