- X-Men Days of Future Pastworked on the project from creation to finish, attended brainstorm to create the idea of creating a talking heads copy of Channel 4 personalities and stars of the film talking about what they would tell their past selves. Then oversaw the placement of the copy and managed the delivery.
Advertising Account ExecutiveChannel 4
- London, United KingdomFull Time
I managed a portfolio of brands advertising on Channel 4. To do this I conducted monthly and other periodical meetings with agency buyers in order to discuss new TV sales opportunities and ways to improve their existing airtime. Working relationships with buyers were also maintained by having daily telephone conversations and through email correspondence. The helped me understand what they wanted for the campaigns and why. I was responsible for the delivery of each campaign as well as monitoring the budgets and maintaining an excellent working relationship with both external agencies and internal colleagues. This close contact with various colleagues minimises room for mistakes but also meant that I can be the mediating voice so the campaign was delivered in the best interest for both companies. We regularly worked with the agency to come up with creative links to programming that lead to better brand recognition. I often worked with our partnerships and digital teams to create bespoke campaigns that are specific to Channel 4, using our portfolio and talent we can create adverts that help the brand advertise to maximum effect, whilst encouraging them to increase their spend. I also coordinated all of the administrative duties within my portfolio such as setting up new advertiser campaigns on Channel 4s internal ad software, forwarded on all programme requests from agency buyers to the airtime management department and sending TV spot time schedules to buyers. I also managed the assistants on my group, organising training and help with their career progression as well as day to day tasks.
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