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Elizabeth Laundy

Brand & Customer Strategy

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Strategist - Marketing Communications - Consultant

About me

I have 10 years experience doing consumer insight and brand strategy agency side for a range of the world's biggest brands. I now work on my own and partner with start-ups offering senior level consulting at a fraction of the price agencies charge.

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Skills

  • Brand Strategy
  • Consumer Insight
  • Storytelling
  • Customer Acquisition
  • Customer Behaviour
  • Design Research
  • Ethnographic Research
  • Innovation

Work history

2017

Senior Account Director

LRW Tonic

Apr 2014 - Mar 2017
  • New York, United States
  • Full Time
  • At LRWTonic, we embraced and utilised digital tools that help our clients get closer to their customer and provide continued strategic insight. My clients included: Gap, 3M, Refinery29, AB InBev, Weight Watchers, Vans, Kipling, AXA, Peroni, Reebok, Virgin Cruise, Delta

2014

Senior Strategist

Labrador

Oct 2012 - Apr 2014
  • United States
  • Full Time
  • As an agency, Labrador brings together consumer research, cultural trends and innovation to grow vibrant and dynamic brand relationships. My clients included: Viacom International, Unilever, PUMA, Sky Campari, Con Agra, Discovery Network

2012

Strategist

Think Conservatory

Feb 2012 - Dec 2012
  • United States
  • Full Time
  • Think Conservatory is a strategic research agency that uses foundational thinking to transform the relationships between brands and their customers.

2012

Design Researcher

Conifer Research

Jul 2008 - Feb 2012
  • Chicago, United States
  • Full Time
  • At Conifer, we conduct qualitative research studies for companies trying to better understand the way customers interact with their product. Through observation and conversation we uncover user needs, highlight opportunity areas, and establish user and design criteria to help companies differentiate their brand or product from competition. My clients included: SC Johnson, McDonalds, World Kitchen, Akzo Nobel

Education

2008

BA, Psychology

Brown University

Aug 2004 - May 2008
  • Providence, United States