IN 10 SECONDS
People are my focus, my passion and the heartbeat I listen to.
I help companies get closer to their customers; earning attention, building trust and inspiring loyalty.
I help companies build cultures that put people before profit; championing kindness, empathy and gratitude.
I help people be brilliant, being themselves; listening, supporting and creating the conditions for them to thrive.
IN 90 SECONDS:
For over 20 years I have been building brands and businesses from one core principle; they are built by, and for, people. I believe understanding people is a strategic imperative and creates competitive advantage.
I help brands understand their customers on a foundational and fundamental level; enabling them to establish a meaningful and emotional connection that allows the brand to earn attention, build trust and inspire loyalty.
I help brands find their voice, understand who they are and who they can be. And in doing so, I help brands be seen and heard; telling their story authentically, meaningfully, creating value.
I work with early-stage businesses as they create their brand, established businesses as they develop their brand, and in-distress businesses who need to rethink who they are and their product/market fit.
From solving complex business and brand problems that drive sustainable revenue growth, to building cultures that harness the power of combined individuality, understanding and helping people is my north star.
Experience includes:
Unilever, P&G, Colgate Palmolive, Nestle, PepsiCo, Johnson & Johnson, Kimberly-Clark, Reckitt Benckiser, The Gates Foundation, NSPCC, Mastercard, Barclaycard, Capital One, Visa, Zoopla, Microsoft, Yahoo, 02, VW, Jaguar, IHG, BP, HSBC, Goldman Sachs, HSBC, T-Mobile, Warner Media, Sanofi, M&S, TopShop, Dixons Carphone, Royal Mail, Marriott, Mediclinic, The Entertainer, RBS, Madame Tussauds, United Biscuits, One Hyde Park, Land Securities, One New Change, Lifetise, EValue, Balans Soho Society, Irish Whiskey Magazine
Work history
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VP Head of UK & EuropeThe Sound Research UK Limited
London, United KingdomFull Time
Leading the UK and European team for The Sound.
The Sound is a Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.
We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai and Vancouver. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world.
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Chief Marketing OfficerResponseTek
- Vancouver, CanadaFull Time
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Skills
- Brand Strategy
- Marketing
- Innovation
- Research