Work history
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Innovations SpecialistThe Red Flower Factory
- London, United KingdomFull Time
• Identifying innovation and opportunity areas for CPG multinational brands through social media (TikTok, Instagram, Facebook), Trend Intelligence Platforms and external research
• Conducting Primary research among 6 groups of 8 impacting Zoomers from different geographies to understand the generational needs in order to align them with TRFF’s client’s marketing strategies
• Expanding TRFF’s network of 300 Gen Z opinion leaders specialized in Innovation, Sustainability and Business by contacting high ranked Universities and young Start – Up founders and pitching the company’s mission and opportunities
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Panel Coordinator & SM assistantAthens Fashion FIlm Festival
- Athens, GreeceFull Time
• Developed Social Media strategies to increase following by making a social media plan timeline, analyzing competitors’ Instagram page, creating giveaways and contexts
• Contacted and informed Jury members about the festival’s needs and participated in all meetings with 12 members of International Jury and 5 members of Youth Jury
• Researched for new panel participants and selected 1 Set Designer, 1 Artistic Director, 1 Circular Economy expert and 1 Economist to build the Sustainability panel
• Translated documents from Greek to English, Greek to Italian and English to Italian for potential fundraisers
• Recruited 20 volunteers to assist during the events in communication and production by managing CV
screening and interviews while coordinating roles with Excel. Selected 5 young artists for the ‘Youth Jury’
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Skills
- Foreign Languages
- Italian
- French
- Greek
- Spanish
- English
Education
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MSc Marketing Strategy and InnovationCass Business School, City University of London
- London, United Kingdom
Key Modules: Marketing Strategy, Market Research, Digital Marketing, Brand Management, Consumer Behaviour, Product Innovation Management
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Liberal Arts BAUniversity of Kent
- Canterbury, United Kingdom
Key Modules: Writing in the Media, Political Thought, Modern Culture, Risk Society, Understanding the Contemporary