Elizabeth Wootton
Available

Elizabeth Wootton

Marketing, Content & Social Media ExecutiveLondon, United Kingdom
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Elizabeth Wootton
Available

Elizabeth Wootton

Marketing, Content & Social Media ExecutiveLondon, United Kingdom
About me
Driven Marketing & Content Executive with 5+ years’ professional experience, a can-do attitude, excellent organisational skills and a bubbly personality. I am adept at recognising and delivering key company messages and maintaining the company tone of voice and aesthetic across a wide range of marketing mediums. I have a proven record of engaging consumers and growing traffic and conversions through campaigns involving content, SEO, social media, brand partnerships, press, B2C newsletters and trigger-based emails. Notable achievements include growing a company Instagram following by 1000%, expanding the B2C newsletter database at a rate of 5,000 quality contacts per month and organising and leading a multi-influencer, multi-brand trip to Cyprus.
Work history
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    Freelance CopywriterN/A
    London, United KingdomFreelance
    • Working in a freelance capacity for a variety of brands within sectors such as: travel, app development, gaming and recruitment. • This role requires excellent grammar, punctuation and attention to detail as well as the ability to balance and meet multiple deadlines.
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    Marketing, Content & Social Media ExecutiveChic Retreats
    London, United KingdomFull Time
    • Writing engaging, succinct and compelling copy for a variety of purposes, both within the organisation and for external uses. • Design and creation of company artwork/promotional assets using the software Canva. • Assisting with the company rebrand and build of new site, including all visuals throughout site. • Newsletter/ company comms - writing, creating, editing and sending B2B and B2C newsletter campaigns to the company’s database as well as analysing the results and adapting strategy accordingly. • Competency with specialised newsletter, landing page and pop-up software such as: GetResponse, Active Campaign and OptinMonster • Assisting with the change to a new email provider and implementation of trigger-based emails to visitors on the site. • Researching and shortlisting suitable brands, identifying and approaching the correct individual and organising promotional campaigns with brands and hotels – expanding the database by, on average, 5,000 quality email contacts per month. • Reviewing current database and taking actions to ensure GDPR compliance. • Creating, implementing and monitoring landing pages for promotional purposes. • Blog redesign- developing the redesign brief - both functionality and aesthetics - presenting this brief to the development team and feeding back at the various stages. Maintaining the site through WordPress. • Researching, writing, editing and updating blogs for the company journal. • The management of social media channels: Instagram, Facebook, Twitter and LinkedIn, using both organic growth and paid advertising. Notably, increasing the company’s Instagram following by over 1000% organically. • Reviewing relevant changes in social media algorithms and adapting company strategy accordingly. • Co-ordinating the company’s influencer and travel blogger program. Attending meetings/ networking events with key influencers. Arranging influencer stays at the properties and managing subsequent coverage. • Responding to press requests, co-ordinating press visits and monitoring press output.
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Skills
  • Content
  • Blog Content
  • Editing
  • Communication
  • Social Meda
  • Marketing Analytics
  • Social Content Strategy
  • Customer Analysis
  • Writing
  • Art Direction/copywriting/creative/digital/build/campaigns
Education
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    Writing for the WebOpen2Study
     - London, United Kingdom
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    BA - English LiteratureUniversity College London
     - London, United Kingdom
    English Literature (2:1)
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