About me
Driven Marketing & Content Executive with 5+ years’ professional experience, a can-do attitude, excellent organisational skills and a bubbly personality. I am adept at recognising and delivering key company messages and maintaining the company tone of voice and aesthetic across a wide range of marketing mediums. I have a proven record of engaging consumers and growing traffic and conversions through campaigns involving content, SEO, social media, brand partnerships, press, B2C newsletters and trigger-based emails. Notable achievements include growing a company Instagram following by 1000%, expanding the B2C newsletter database at a rate of 5,000 quality contacts per month and organising and leading a multi-influencer, multi-brand trip to Cyprus.
Work history
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Freelance CopywriterN/A
London, United KingdomFreelance
• Working in a freelance capacity for a variety of brands within sectors such as: travel, app development, gaming and recruitment.
• This role requires excellent grammar, punctuation and attention to detail as well as the ability to balance and meet multiple deadlines.
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Marketing, Content & Social Media ExecutiveChic Retreats
London, United KingdomFull Time
• Writing engaging, succinct and compelling copy for a variety of purposes, both within the organisation and for external uses.
• Design and creation of company artwork/promotional assets using the software Canva.
• Assisting with the company rebrand and build of new site, including all visuals throughout site.
• Newsletter/ company comms - writing, creating, editing and sending B2B and B2C newsletter campaigns to the company’s database as well as analysing the results and adapting strategy accordingly.
• Competency with specialised newsletter, landing page and pop-up software such as: GetResponse, Active Campaign and OptinMonster
• Assisting with the change to a new email provider and implementation of trigger-based emails to visitors on the site.
• Researching and shortlisting suitable brands, identifying and approaching the correct individual and organising promotional campaigns with brands and hotels – expanding the database by, on average, 5,000 quality email contacts per month.
• Reviewing current database and taking actions to ensure GDPR compliance.
• Creating, implementing and monitoring landing pages for promotional purposes.
• Blog redesign- developing the redesign brief - both functionality and aesthetics - presenting this brief to the development team and feeding back at the various stages. Maintaining the site through WordPress.
• Researching, writing, editing and updating blogs for the company journal.
• The management of social media channels: Instagram, Facebook, Twitter and LinkedIn, using both organic growth and paid advertising. Notably, increasing the company’s Instagram following by over 1000% organically.
• Reviewing relevant changes in social media algorithms and adapting company strategy accordingly.
• Co-ordinating the company’s influencer and travel blogger program. Attending meetings/ networking events with key influencers. Arranging influencer stays at the properties and managing subsequent coverage.
• Responding to press requests, co-ordinating press visits and monitoring press output.
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Skills
- Content
- Blog Content
- Editing
- Communication
- Social Meda
- Marketing Analytics
- Social Content Strategy
- Customer Analysis
- Writing
- Art Direction/copywriting/creative/digital/build/campaigns
Education
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Writing for the WebOpen2Study
- London, United Kingdom
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BA - English LiteratureUniversity College London
- London, United Kingdom
English Literature (2:1)
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