Work history
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Assistant Brand Manager and Digital Marketing LeadThe Collective Dairy
- London, United KingdomFull Time
• Brand Manager for the Limited-Edition Gourmet yoghurt range. I developed and launched the 3rd Happy Hour yoghurt flavour and created the new theme: Happy Memories. I am responsible for design briefs, flavour development, PR, social media and launch plans.
• Assistant Brand Manager for the Gourmet range.
• I am responsible for all of the Digital Marketing at the Collective UK. I manage all of the social and business accounts including Twitter, Facebook, Instagram and LinkedIn. I produce the content for our social channels, schedule our adverts/promoted posts and manage the budget.
• Trade Marketing Manager for Morrisons, Asda, Co-op, Nisa and Tesco. I work with our retailers to design our shopper marketing plans (e.g. in store adverts or website banners) and then evaluate the success of the campaigns.
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Skills
- Travel
- Media
- Social
- Efficient Time Management and Prioritizing Things
- Independent and Responsible
- Confident and Emotionally Aware
- Teamwork and Co-operation
- Confident and Friendly
Education
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The Anthropology of Travel and TourismSOAS
- London, United Kingdom
Awards
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The Chrissie Barker AwardJ Walter Thompson London
The Chrissie Barker award is given to the highest performing graduate on the scheme at the end of the first year. As part of this award, I had the opportunity to work in any of the world-wide JWT offices to do a two-week placement. I chose Sydney and worked with the Head of Strategy on a Wellness trends report.