I am a professional with three years of experience in the luxury fashion sector, working across departments from product development to production, copywriting to social media management.
I am currently undertaking a part-time MSc at the LSE (UoL) in Environmental Policy + Regulation. This endeavour is enabling me to further my desire to be a part of a movement that fights to bring about much-needed change as well as focus on projects at the intersection of creativity and sustainability.
To this end, I am currently working as a marketing + brand manager for an emerging womenswear designer. I particularly enjoy working with brands that prioritise sustainability, quality and craftsmanship, all the while pursuing a bold creative vision.
Projects
- The Haulternative Closet: Organising London's First Luxury Clothes SwapFinding beauty in the chaos, the Haulternative Closet is an event series daring to revamp the clothes swapping industry. The name stems from an amalgamation of the words "Haul", and "Alternative" credited to NGO—Fashion Revolution. This elevated swapping event is a response to the need to find creative and innovative solutions to fashion's pollution problem—a challenge which we hope to play a humble role in resolving.
Work history
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Marketing + Brand ManagerMax Zara Sterck
London, United KingdomPart Time
Max Zara Sterck is an emerging womenswear designer who has a passion for shapes, creative pattern cutting and technical solutions. From a personal fascination with the body as a way to express, Max Zara designs clothing wherein movement plays a leading role. Movement is used as a way to reinforce and expand the relationship between the garment and the body; a way to draw attention to three-dimensionalities and the wearability of the designs.
Responsibilities included:
• Influenced the development of the brand’s identity in the early stages through brainstorming sessions
• Prepared applications for Hyères, Sarabande Foundation, and the British Fashion Council (awarded a place on the BFC’s DiscoveryLAB for September 2021)
• Wrote and formatted monthly newsletter using Mailchimp to promote products, collections + collaborations
• Planned and managed the brand’s social media channels and created new engaging content for platforms
• Negotiated prices and packages with fashion week showrooms and P.R. agencies
• Wrote product copy for multiple collections + uploaded products to WooCommerce and Facebook shop
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Writer + Content CreatorChorus App
- London, United KingdomFreelance
Chorus is a review app that champions local, independent, and small businesses. The app encourages users to tell stories about their unique experiences at local gems to help London's independent businesses thrive.
Responsibilities included:
• Wrote weekly review-style articles about sustainable and independent businesses across London
• Encouraged business sign-up to the app’s mailing list - Grew newsletter subscription list from 0 to 200+
• Planned and posted daily Instagram feed posts and stories using targeted copy and researched hashtags
• Conducted virtual and in-store interviews with small business owners; photographed stores + products; edited + created layouts for blog posts
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Skills
- Writing
- Communication
- Sustainability
- Fashion
- Social Media
Education
Master of ScienceThe London School of Economics
London, United Kingdom
MSc: Environmental Policy + Regulation
Activities and Societies: Produced a three-part interview series for the Sustainable Futures Society Podcast on the future of sustainable fashion in a post-Covid world.
Compulsory Modules:
•Environmental Regulation: Implementing Policy
Electives:
•Economic Development and the Environment
•Politics of Environment and Development
Short Course in Fashion Design with Adobe IllustratorCentral Saint Martins (UAL)
- London, United Kingdom
Topics covered:
•Making flat drawings of garments in a fast and precise way
•Building a library of trims and design details
•Visualising and rendering your design ideas
•Producing all the common items used by design studios in printed and digital format
•Communicating your ideas using mood and design concept boards
•Using collection maps, sketches and technical design sheets
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Awards
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Fine Art AwardAbbey College Manchester