Work history
4
4
Account Executive42 Bruton
London, United KingdomFull Time
Writing press releases for a mix of clients in different sectors including retail, fintech, consumer and trade.
This includes also writing releases in a short time frame to react to current events in the news.
Crib-sheeting raw data and analysing this to pick out interesting news hooks that will appeal to the media.
Selling in exclusives to national newspapers.
Working with data and statistics to create and sell in newsworthy hooks.
Very fast paced, high pressure environment, working across several clients at any point in the day.
Speaking to clients and journalists all day, and building these relationships constantly.
S
S
Account ExecutiveStreet & co
- London, United KingdomFull Time
Clients included Tate F&B, Camden Market, Covent Garden’s Opera Quarter, Fitzrovia, Where the pancakes are.
Worked alongside creatives to build project timelines and ensure projects were done to a strict budget with client deadlines met.
Wrote press releases of varying tone for different clients.
Pitched to both print and online journalists, press contacts mainly in London lifestyle, events listings and food and drink.
Kept on top of coverage by monitoring the media every day and collating into client facing coverage reports at the end of the month.
Ran the @tateeats Instagram account which involved planning, content creation and follower engagement.
Ran influencer campaigns which included finding and contacting suitable influencers and agreeing on content creation.
Wrote the brief and oversaw photoshoots to ensure client satisfaction with final content.
Media review of print and online media, identifying slots in the media that would be appropriate for my clients.
Skills
- Public Relations
- Communications
- Writing
- Creative
- Media Relations
- Consumer PR
- Brand Management
- Art
- Research