About me
Currently, I am a Senior Content and Comms Executive at a PR agency. After graduating with a 2:1 in Journalism and Creative Writing from Kingston University in 2012, I worked as a freelance fashion PR, social media manager, and creative content writer.
In 2013 I helped to launch Clothesminded.co.uk. In my role as Product Manager and Stylist, I was responsible for selecting, pricing, and uploading all products to the website, organising, managing, and styling weekly photo shoots, and creating all online content including product descriptions, blogs, and social media. In this role, I developed invaluable skills which helped me progress within the fashion industry, and gave me a broad understanding of eCommerce management and marketing.
I went on to work as Stylist and eCommerce Assistant at Concept Fashion Agency, where I worked across three womenswear brands. I was responsible for bi-weekly photo shoots, online visual merchandising, liaising with customers including ASOS and House of Fraser, and creating SEO product descriptions for over 100 products per month. I also assisted with brand marketing, including print and television advertising
Since 2015 I have worked in varied PR, content, and marketing roles. On a daily basis I write content ranging from press releases to social media posts to client blogs, I liaise with press, track and analyse press coverage, and create website analytics reports for a number of clients. I write branded newsletters and eshots, assist in website development including SEO content creation, and help organise and promote client events, amongst a range of other ad hoc marketing tasks.
My roles within fashion and communications have all required a keen eye for detail, and a hands-on approach to wide-ranging tasks, so I am always happy to take on jobs outside of my role to support the wider team. My years working as a freelancer have made me an adaptable and independent worker that works efficiently to tight headlines, but I am sociable and love working as part of a team.
Work history
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Senior Content and CommunicationsOggaDoon PR
Bristol, United KingdomFull Time
• Managing clients in a number of sectors, including sustainability, publishing, wellbeing, property, and events.
• Writing weekly content for clients across a wide range of tones of voice, including press releases, blogs, web releases, comment and opinion pieces, press statements, brand announcements, news articles, and award nominations.
• Managing the social platforms for a number of clients, writing weekly content, sourcing third party content, and engaging with audiences.
• Working closely with local and national press to develop and maintain relationships, leading to major media coverage for clients including: BBC, ITV, BBC Radio, the Sunday Times, the Guardian, the Daily Mail, and Sky.
• Pitching clients and projects to broadcast and print media, national awards, and judging panels.
• Developing marketing campaigns and proposals in line with clients’ needs - gaining a full understanding of goals and intended outcomes to deliver PR and content for maximum impact.
• Managing junior members of staff in the delivery of daily, weekly, and monthly content for clients.
• Creating monthly newsletters and bulletins to engage with client audiences in line with GDPR.
• Creating and marketing crowdfunding campaigns, including the management of Flourish Magazine’s 2019 Kickstarter which overfunded by 168%.
• Promoting and helping in the organisation of events including TEDxBristol, the largest TEDx event in Europe.
• Organising photo shoots to promote clients and their projects, within strict timescales and budgets, including: script writing, storyboarding, hiring film and production companies, developing feedback, managing shoots on location.
• Advising on website development and creating SEO-focused copy for website redesigns and updates.
• Creating monthly website, social media, and SEO analytics reports with recommendations for improvements.
• Graphic design support, including social visuals, promotional posters, and branded collateral.
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Charity PR OfficerChildren's Scrapstore
- Bristol, United KingdomFull Time
• Working with all departments within Children’s Scrapstore to develop a cohesive communications strategy, including reaching schools, businesses for scrap donations, community groups and potential members, and families in the local community.
• Responsible for annual planning of events for children and families to promote the importance of play, and provide a space for free play with a focus on recycled materials and loose parts. This includes two community open days, play sessions during school holidays, fortnightly art and craft sessions, birthday parties, and external events including the Family Arts Festival with partner organisations such as Arnolfini, Watershed, and Bristol Museum.
• Developed contacts with local and national press, leading to regular features in local and education press (Primary Times and Bristol Post).
• Creating regular press releases, including promotion for the successful Bristol Play Day 2016, which attracted over 3,000 attendees, and sold out children’s play sessions.
• Launched “Room to Play” holiday sessions for children, producing all marketing material and distributing to local schools and press, leading to sold out events throughout the year, and regular weekly activities for under 5’s.
• Launched a new branch in Salford, creating social media pages, researching and contacting local media, and obtaining press coverage leading to a successful opening.
• Continuing support of ‘satellite’ branches in Salford, Weston-Super-Mare and Taunton leading to successful marketing campaigns and events.
• Creating a bi-annual newsletter on a strict deadline, distributed our members using MailChimp and in print.
• Involved member of Bristol Play Network, running campaigns to promote the importance of play across the city.
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Education
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BA (Hons) Journalism and Creative Writing (2.1)Kingston University
- London, United Kingdom