Work history
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Marketing DirectorUtopia Music
Zug, SwitzerlandFull Time
This role was initially taken up on a consultancy level, preparing the company for a large-scale ICO campaign. Due to personnel issues within some of the international offices, the role quickly progressed to Marketing Director, growing and managing a team of 7, strategising the brand plans and global roll out, on-boarding the agency roster, spearheading PR, overseeing events and taking full ownership of all brand and marketing activities for the company.
Scope:
• Prepare a fast-paced tech start up for a 7-figure ICO campaign
• Lay out the brand, marketing strategy and launch plans
• On-board and manage top-tier agencies to support strategic execution
• Grow and lead the marketing team with clear KPIs and processes
• Collaborate with the whole organisation to orchestrate strong PR & content
• Drive a positive and communicative culture across international bases
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Regional Business Development ManagerLion & Lion
- Kuala Lumpur, MalaysiaFull Time
Lion & Lion opened it's doors in Kuala Lumpur in 2012 with a handful of clients, a whole heap of knowledge on digital marketing, and a small but exceedingly ambitious team at the helm.
5 years, 50+ clients, 180+ people, and a double-digit USDm acquisition later, with regional bases in Singapore, Indonesia, Hong Kong and KL, I was tasked with pushing Lion & Lion's fresh-thinking, data driven, business-first approach to new markets in the Asia Region.
Scope:
Having previously managed Business Development in Malaysia, I focused on launching operations in Taiwan, Vietnam, Thailand & Philippines over the course of the year.
• Lead regional expansion in new Asian markets
• Head up Group PR & Marketing to drive ongoing coverage and branded content
• Support the on-boarding of core leadership team
• Support leaders with training to instil company culture and values
• Oversee regional new business pitches
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Skills
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Digital Marketing
- Brand Marketing
- Communications
- Content and Media Writing
- Public Relations
- Strategic Planning
- Brand Strategy