Elle Shoel

Elle Shoel

Floral DesignerLondon, United Kingdom
+ Info

210

Connections
Pip Jamieson
Moses Wainaina
Matt Willey
Elle Shoel

Elle Shoel

Floral DesignerLondon, United Kingdom
About me
I'm Elle Shoel, a floral designer & creative.
Projects
  • MOBO Awards official afterparty in association with Chivas Regal
    MOBO Awards official afterparty in association with Chivas RegalCreative direction, set design & production by Elle Shoel for the Chivas Regal x No Signal x MOBO Awards official afterparty.
  • Neon jungle flower wall for Chivas Regal x Steel Banglez #houseofbanglez
    Neon jungle flower wall for Chivas Regal x Steel Banglez #houseofbanglezNeon jungle flower wall for Chivas Regal x Steel Banglez at the #houseofbanglez
  • Circe - Crosses & Roses press photos
    Circe - Crosses & Roses press photosCommissioned by dream pop musician Circe to art direct visuals - styled, photographed & edited this Crosses & Roses photo series.
  • Heartbreak Hotel - 1980's prom party themed event
    Heartbreak Hotel - 1980's prom party themed eventI recently launched an immersive party with my friend and artistic collaborator called Heartbreak Hotel - we threw our first event on Valentine's Day at the iconic Hawley Arms: an immersive 80's prom party. I conceptualised & created all graphics and branding for the event. "Elle & Alexa aka HEARTBREAK HOTEL invite u to spend Valentine's Day with us ♥♥♥ come party with us at our 80's prom night at The Hawley ♥♥♥ u can expect the best of 80's pop n rock (we will be on the decks duh), prom queenz
  • Circe - Under My Skin 7" EP Cover
    Circe - Under My Skin 7" EP CoverCommissioned to create EP cover for alt pop musician Circe, released exclusively on Flying Vinyl. Created and realised concept for EP cover; art directed, styled and photographed cover; edited 7" cover.
  • Circe - Neon Halo Photoshoot
    Circe - Neon Halo PhotoshootCommission by dream pop musician Circe to art direct visuals - styled, photographed & edited this Neon Halo photo series.
+ View all
Work history
    House of Fraser logo
    House of Fraser logo
    Creative DesignerHouse of Fraser
    London, United KingdomFull Time
    - Act as the core of the ‘creative hub’ of the business, where new, fresh, game-changing ideas are generated. - Create VISION for House of Fraser: individual brand concept, product, collaborations, campaigns, brand alignment, social media. Achieved through knowledge and constant assessment of current zeitgeist, commerciality, travel and creativity. - Utilize culture to influence decisions across all departments. - To CHALLENGE ideas with innovative new perspectives. - To bring INSPIRATION and CREATIVITY to HOF in a format easily translatable across departments, presenting to directors, stores and teams. - Formulate and express to teams an overarching concept or concepts for a certain collection and the label as a whole.
    B
    B
    Graphic DesignerBlood Red Shoes
     - Brighton, United KingdomFreelance
    Commissioned by Brighton band Blood Red Shoes to design the typography for their album artwork - 'Get Tragic'. Worked with the band to hand draw and digitally manipulate the type to be in the Miami-sign style they desired. The type is used across their cassette, CD, vinyl, deluxe vinyl, website, social, badges and jackets.
+ Show more
Skills
  • Art Direction
  • Design
  • Creative Direction
  • Brand Development
  • Fashion Direction
  • Adobe Photoshop
  • Creative Styling
  • Trend Forecasting
  • Trend Analysis
  • Trend Prediction
Education
    U
    U
    1st Class BA (hons.) Contemporary Applied Arts, Specialising in Printed Textiles for FashionUniversity of Cumbria
     - Carlisle, United Kingdom
    - Creating a commercial product from scratch, following a critical path. Understanding the full product journey through use of my practical creative skills. - Market awareness training; including trend forecasting, press releases, website design & coding, costing a collection & retail mark ups, detailed analysis of both brands and trends. - Gained high grades for my presentations, both individually and as a group. Feedback was that I am skilled in “immersing [the viewer] into the collection”. - Created a disseration entitled “What is the future for printed fashion fabrics?”
    O
    O
    Textiles A, English Literature A, Media Studies BOldham Sixth Form College
     - Oldham, United Kingdom
    A Levels
Awards
    F
    F
    Adobe Illustrator for FashionFashion and Textiles Museum , London
    Completed a course at the Fashion & Textile Museum in Adobe Illustrator for Fashion