Elle Shoel

Creative Producer / Trend Forecaster

Mid Level
London, United Kingdom
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About me

I'm Elle Shoel, a creative concept designer, art director & trend forecaster. My clients have included: The Hawley Arms (event conceptualisation & production), Circe (creative direction & graphic design), Blood Red Shoes (graphic design), Unique Style Platform as Fashion Trend Editor, Boots Beauty as Graphic Designer, House Of Fraser as Creative Concept Designer and Print & Graphic Designer. I drive creative concept, marketing & event campaigns, brand direction, social media design, trend research, graphic design and art direction.

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  • Art Direction
  • Design
  • Creative Direction
  • Brand Development
  • Fashion Direction
  • Adobe Photoshop
  • Creative Styling
  • Trend Forecasting
  • Trend Analysis
  • Trend Prediction

Companies I’ve worked with

  • House of Fraser

    House of Fraser

    • Fashion and Textiles
  • XXY Magazine

    XXY Magazine

    • Publishing
  • R

    Ryan Lo

    • E

      Elle Shoel

      Work history


      Creative Designer

      House of Fraser

      Mar 2018
      • London, United Kingdom
      • Full Time
      • - Act as the core of the ‘creative hub’ of the business, where new, fresh, game-changing ideas are generated. - Create VISION for House of Fraser: individual brand concept, product, collaborations, campaigns, brand alignment, social media. Achieved through knowledge and constant assessment of current zeitgeist, commerciality, travel and creativity. - Utilize culture to influence decisions across all departments. - To CHALLENGE ideas with innovative new perspectives. - To bring INSPIRATION and CREATIVITY to HOF in a format easily translatable across departments, presenting to directors, stores and teams. - Formulate and express to teams an overarching concept or concepts for a certain collection and the label as a whole.


      Graphic Designer

      Blood Red Shoes

      Aug 2018 - Sep 2018
      • Brighton, United Kingdom
      • Freelance
      • Commissioned by Brighton band Blood Red Shoes to design the typography for their album artwork - 'Get Tragic'. Worked with the band to hand draw and digitally manipulate the type to be in the Miami-sign style they desired. The type is used across their cassette, CD, vinyl, deluxe vinyl, website, social, badges and jackets.


      Print Designer

      House of Fraser

      Apr 2017 - Mar 2018
      • London, United Kingdom
      • Full Time
      • - Responsible for designing prints for all menswear & childrenswear private label brands, including: casual, formal, swim, girls, boys. - Designing prints for all product types, including: wovens (tops), jersey, tailoring, swim, wovens (bottoms). - Developing individual handwriting for my brands, working with designers & to briefs to create exciting, commercial product. - Researching and developing print trends in line with topline trends & presenting to directors. Also contributing to topline trend research. - Colour research and forecasting. - Creating print specifications and briefing both international & local suppliers. Attending supplier meetings. - Extensive hand drawing, painting and mark making to create unique prints. - Advanced work in Photoshop to create interesting effects and/or repeat prints. - Colour separation for screen printing.


      Founder & Editor-in-chief


      Nov 2015 - May 2015
      • Manchester, United Kingdom
      • Freelance
      • Designing and coding the online magazine website using HTML, CSS & JS; managing, curating and creating content & content ideas, dealing with submissions and commissions, organising interviews and editorials, managing social media & email accounts


      Culture Writer

      XXY Magazine

      Mar 2014 - Jul 2014
      • Manchester, United Kingdom
      • Freelance
      • Writing a fortnightly Culture column for XXY magazine, covering different issues with each brief and pitching individual ideas in response to a proposal.



      1st Class BA (hons.) Contemporary Applied Arts, Specialising in Printed Textiles for Fashion

      University of Cumbria

      Aug 2011 - Jun 2014
      • Carlisle, United Kingdom
      • - Creating a commercial product from scratch, following a critical path. Understanding the full product journey through use of my practical creative skills. - Market awareness training; including trend forecasting, press releases, website design & coding, costing a collection & retail mark ups, detailed analysis of both brands and trends. - Gained high grades for my presentations, both individually and as a group. Feedback was that I am skilled in “immersing [the viewer] into the collection”. - Created a disseration entitled “What is the future for printed fashion fabrics?”


      Textiles A, English Literature A, Media Studies B

      Oldham Sixth Form College

      Aug 2009 - May 2011
      • Oldham, United Kingdom
      • A Levels



      Adobe Illustrator for Fashion

      Fashion and Textiles Museum , London

      • Completed a course at the Fashion & Textile Museum in Adobe Illustrator for Fashion