Elle Shoel Creative Producer / Trend Forecaster | The Dots

Elle Shoel

Creative Producer / Trend ForecasterLondon, United Kingdom
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Elle Shoel

Creative Producer / Trend ForecasterLondon, United Kingdom
About me
I'm Elle Shoel, a creative concept designer, art director & trend forecaster. My clients have included: The Hawley Arms (event conceptualisation & production), Circe (creative direction & graphic design), Blood Red Shoes (graphic design), Unique Style Platform as Fashion Trend Editor, Boots Beauty as Graphic Designer, House Of Fraser as Creative Concept Designer and Print & Graphic Designer. I drive creative concept, marketing & event campaigns, brand direction, social media design, trend research, graphic design and art direction.
Projects
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Work history
    Creative DesignerHouse of Fraser
    London, United KingdomFull Time
    - Act as the core of the ‘creative hub’ of the business, where new, fresh, game-changing ideas are generated. - Create VISION for House of Fraser: individual brand concept, product, collaborations, campaigns, brand alignment, social media. Achieved through knowledge and constant assessment of current zeitgeist, commerciality, travel and creativity. - Utilize culture to influence decisions across all departments. - To CHALLENGE ideas with innovative new perspectives. - To bring INSPIRATION and CREATIVITY to HOF in a format easily translatable across departments, presenting to directors, stores and teams. - Formulate and express to teams an overarching concept or concepts for a certain collection and the label as a whole.
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    Graphic DesignerBlood Red Shoes
     - Brighton, United KingdomFreelance
    Commissioned by Brighton band Blood Red Shoes to design the typography for their album artwork - 'Get Tragic'. Worked with the band to hand draw and digitally manipulate the type to be in the Miami-sign style they desired. The type is used across their cassette, CD, vinyl, deluxe vinyl, website, social, badges and jackets.
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Skills
  • Art Direction
  • Design
  • Creative Direction
  • Brand Development
  • Fashion Direction
  • Adobe Photoshop
  • Creative Styling
  • Trend Forecasting
  • Trend Analysis
  • Trend Prediction
Education
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    1st Class BA (hons.) Contemporary Applied Arts, Specialising in Printed Textiles for FashionUniversity of Cumbria
     - Carlisle, United Kingdom
    - Creating a commercial product from scratch, following a critical path. Understanding the full product journey through use of my practical creative skills. - Market awareness training; including trend forecasting, press releases, website design & coding, costing a collection & retail mark ups, detailed analysis of both brands and trends. - Gained high grades for my presentations, both individually and as a group. Feedback was that I am skilled in “immersing [the viewer] into the collection”. - Created a disseration entitled “What is the future for printed fashion fabrics?”
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    Textiles A, English Literature A, Media Studies BOldham Sixth Form College
     - Oldham, United Kingdom
    A Levels
Awards
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    Adobe Illustrator for FashionFashion and Textiles Museum , London
    Completed a course at the Fashion & Textile Museum in Adobe Illustrator for Fashion