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Projects credited in

• Influencer Strategy | Peloton UK LaunchManaged the influencer strategy for the launch of Peloton into the UK during my time with Mission. We engaged an assortment of influencers, from different spheres, contracted to trial the bike and engaged over 50 million followers across the launch event.
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  THE GIFT OF PELOTONAs a recent win for Firstborn and with the brand’s goal of selling 200K Bikes before years end, the Peloton briefs came rolling in. Firstborn brought me on for multiple, robust holiday briefs—one platform campaign with 7 additional promotional campaigns attached. Intrigued by the turnaround challenge and excited by the work, I happily brought my conceptual abilities, experience with content library creation, production knowledge, and leadership skills to the team. Just a few weeks later, we were