Diversely skilled events professional with 15 years experience of production, operations, marketing and sales. Roles entailed producing large scale commercial events including a music festival, literary festival and seasonal illuminations, the launch and commercial development of a new venue, the production and operational running of two large semi-permanent structures. responsible for audiences of up to 200K and budgets £1 Million +.
Managing promotion and operation of commercial outdoor events with within Kew Gardens. Key member of senior management team (Event Director) for Christmas at Kew 2016, Write on Kew 2016 and (Event Manager) Kew the Music 2013-2014, Christmas at Kew 2013-2015. Responsibility for budget management, contractor management, operations, ticketing, catering, staffing and production. Promoter liaison for Kew the Music 2015 - 2016, Kew the Movies 2013 - 2016, Handmade at Kew 2015 - 2016, Richmond Run 2015 - 2016. Identified new projects and additional income streams for existing events including sponsorship opportunities, secondary income and new events. Maintained and developed relationships with internal departments involved in or effected by the event operations including regular briefing, negotiations regarding use of space or facilities and requests for involvement in projects outside of normal working duties. Managed relationships with event co producers and agency relationships for all events including Promoters, PR freelancers, media buying, sponsorship and freelance event managers. Acted a liaison point into Kew for all outside contractors.
Managed venue sales and production of events in leading London market space. Launched Old Spitalfields as a venue space to the event industry including implementation of brand identity, PR, advertising and introduction to corporate clients, agents, production managers and suppliers. Identified and developed new projects and income streams with the Commercial Director including; new events, partnerships, possible acquisitions and contract negotiations. Managed operations, marketing and sales alongside the creation of consumer focused events to increase PR coverage, footfall and fulfillment of Section 106 requirements. Managed and developed relationships with tenants, residents, traders, landlords, council, managing agents and suppliers.
Directed a team of customer service sales people responsible for venue and catering sales.
Managed on site activity including design, build, operational running and strike of seasonal facilities in central London locations capable of hosting up to 2000 guests. Managed annual production budget of £1m. Oversaw supplier tenders and contracting. Produced build and strike schedules, supervised contractor production meetings, and staff for live event periods. Briefed and specified all tenting, AV, lighting, sound, power, staging, decoration and infrastructure equipment. Directed all live activity within the structures, problem solving, maintaining site, ensuring health and safety standards are adhered to and facilitating the production of events with the event management team and production crew. Led event management, technical, cloakroom, cleaning and security teams. Direct contact with catering management team. Managed relationships with suppliers, supported third parties utilising the venue.
Managed the design and delivery of various events for corporate clients, including award ceremonies, parties, receptions, hospitality and team building.