About me
Hello, I’m Ellie. A hands-on creative director with 12 years experience in the industry.
I've built two successful in-house creative studios, and led the creative for purpose-driven brands Graze, Ecover and Method.
In my creative leadership roles, I’ve tackled a wide range of responsibilities. From refreshing brand identities and executing multi-channel campaigns to developing stand-out packaging and digital creative.
As well as leading teams and directing creative, I’m a hands on designer who loves nothing more than getting into the craft of turning briefs into stand out visual communications, be that across packaging and print or digital channels.
Projects
- GlowGen (personal project)I asked Chat GPT to write me a creative brief, and this is what it said: "The objective of this project is to create a captivating design concept for a new beauty brand called "GlowGen" that embodies the brand's values, resonates with the target audience, and sets it apart in a competitive market. The design should evoke a sense of elegance, innovation, and empowerment while capturing the essence of the brand's beauty offerings." Read more about the brief and project here: https://dearchatgpt.
Work history
Creative LeadWilton London
- London, United KingdomFreelance
Creative LeadWilton London
- London, United KingdomFreelance
I was briefed to rethink their visual identity to match a new brand positioning, and to codify this into a set of brand guidelines.
I developed a new creative platform, brand identity and design systems to work across all touchpoints, including digital, packaging, shopper and print, which came together in a full set of brand guidelines.
+ Show more
Skills
- Creative Direction
- Advertising
- Digital Design
- Graphic Design
- Illustration
- Typography Lettering
- Packaging Design
- Art Direction
- Branding
- Visual Identity
Education
BA (Hons) DesignGoldsmiths, University of London
- London, United Kingdom
First Class Honours