I have spent the past 2 years building a solid foundation in digital marketing via a variety of roles. Areas included PPC, SEO, social media, email and content creation. With a keen eye for detail and a dedication to continuous learning, I have consistently delivered successful campaigns that drive business growth for B2B clients.
I aim to be creative wherever I can be, whether that's through content creation or building marketing strategies.
Work history
Senior Marketing Executivelumo
London, United KingdomFull Time
- Working with a wide variety of B2B clients, ranging from software providers to charities. This involves working to different briefs in order to achieve desired results through building marketing strategies that use a mix of PPC, email, paid social and SEO efforts where necessary. Built specific reporting for each client to present results to each client weekly.
- Specific focus on PPC marketing within this role, which means a great deal of time is spent in platforms (but not limited to) Google Ads, Microsoft Ads, Gartner Digital Markets and Meta Ads. This included making data-driven decisions to optimise each channel. An example includes using historical weekly data from a client to analyse the spend by performance for the final week of each month in Gartner Digital Markets; I found that we could spend less in the account for the same number of MQLs produced, subsequently decreasing the CPMQL
- Lead an SEO specific client which included extensive keyword research and suggesting on page edits that could be made amongst other tasks.
- Working with the agency's founder to obtain new business through creating business-specific pitches for different companies to present new ways of obtaining customers. I generally propose different PPC campaign structures, keyword mixes (based on keyword research and industry demand), ways to use paid and organic social amongst other ideas.
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Digital Marketing ExecutiveBroadsure Direct Insurance
- Ramsgate, United KingdomFull Time
- Set up social media presence (LinkedIn and Facebook) and began creating and posting organically, with the intention to boost brand awareness within the insurance sectors in the South East. Curated social media marketing strategy through a social schedule and measured results via engagement on posts (impressions, clicks and click through rates)
- Built a new website via Wix (front end and back end). Authored copy for the new site with a specific SEO focus using SEMRush to determine keywords with high volume and low difficulty scores to produce content.
- Introduced the firm to email automation via Hubspot in order to streamline workflow processes and to make client outreach more aligned and efficient. This included importing all contacts from current data base to Hubspot, drafting emails and creating workflows to stagger correspondence between company and consumer.
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Skills
- Communication
- Hubspot
- PPC
- Podcast Production
- Writing
Education
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Bachelor of Arts (BA) Royal Holloway University of London
- London, United Kingdom
Activities and societies: Third year student writing mentor - helping first year students to improve the quality of their essay writing for Medieval English, Theory and Criticism and Shakespeare.
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AlevelsSt Lawrence College
- Ramsgate, United Kingdom
Activities and societies: House Prefect, Head of House Singing and House Drama, House Mentor