Ellie Norton

Ellie Norton

PR AssistantLondon, United Kingdom
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Ellie Norton

Ellie Norton

PR AssistantLondon, United Kingdom
About me
Since graduating from UAL: London College of Fashion with a First Class Honors in BA (Hons) Fashion Marketing. I have acquired much experience in PR, Marketing and Social media. I’ve worked within several fast paced companies, both on independent projects and as part of a team. I have 2+ years working within the fashion, lifestyle and beauty industries, aiding the expansion of brands and communication strategies across a global sphere. Developed IT skills and knowledge using Abobe suite during studies and professional realm. I’ve launched and managed Influencer campaigns from brief to execution, ensuring brand message is clear, affiliate links incorporated and ASA guideline are adhered to. I am a hardworking and highly motivated individual who has excellent communication an
Projects
  • Radley London - Women of spirit
    Radley London - Women of spiritCampaign spotlighting 'Women of Spirit'. Women who have incredible business accolades, are voices of change and free thinkers. This is a monthly initiative, in which I cast and talent manage - including a mix of celebrities, sports women, interior designers and authors. Alongside the logistics of the shoot, I also aid the creative of the social content plan.
  • The Sustainability Revolution: An investigation into the extent to which sustainability influences Millennials' purchasing decisions in the UK High Street and the key lessons for High Street brands
    The Sustainability Revolution: An investigation into the extent to which sustainability influences Millennials' purchasing decisions in the UK High Street and the key lessons for High Street brandsMy dissertation was studying millennials behaviour and influences while shopping on the high street and in the impact that sustainabiltiy has on their purhcasing decisions. I had to exhibt a poster which summaries my dissertation. I recieved a First for my poster and dissertation.
  • Westfield: LCF & Westfield project
    Westfield: LCF & Westfield projectWe had to work within a small group to develop a concept for a pop-up within Westfield Stratford, promoting LCF move to stratford and the college. My group developed an immersive experience collaborating technology and sustainability, promoting LCF key brand pillars. The idea was named "Technique"
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Work history
    Radley London logo
    Radley London logo
    Social Media & PR AssistantRadley London
    London, United KingdomFull Time
    During my time within the company, I’ve been given sole responsibity of planning and executing influencer campaigns across the UK, US, Austrailia and Europe. Daily responsibilites include liasing with influencers, monitoring social media coverage, writing press releases & media alerts, organising sample send outs and community management across each of the social channels, with an audience of over 70K. I have aided the outsourcing and organisation of external press events including film premieres, product launches and Christmas campaigns. I’ve worked on various photoshoots from social media to global campaigns, with high profile celebrities and influencers, gaining rapport with agencies. I have worked with film & productions company on several collaborative projects, including premieres for blockbuster hits ‘Judy’ and ‘Military Wives’.
    rewardStyle logo
    rewardStyle logo
    Influencer DevelopmentrewardStyle
    London, United KingdomFull Time
    I worked as part of the influencer development team. I had an active participation in developing strategies for influencers & gained excellent data analysis skills when casting campaigns. My responsibilities include creating various reports for external and internal usage. I undertook many detailed research projects. I aided the team with campaigns and events promoting the Liketoknowit shopping app. I developed new initiatives that have now been introduced & presented internationally. These included a weekly news roundup and a report of end of year performance. I have presented in team meetings, influencer meetings & phone calls.
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Skills
  • Adobe
  • Adobe Premiere Pro
  • Microsoft
  • Marketing
  • PR
  • Public Speaking
  • Time Management
  • Teamworking
  • Leadership
  • Research
Education
    U
    U
    BA Hons Fashion Marketing & CommunicationUAL London College of Fashion
     - London, United Kingdom
    The course is tailored to the specific business environment relating to fashion consumers, fashion brands, the supply of fashion products and the related international aspects of fashion marketing. It allows students to gain invaluable experience by interacting with fashion industry professionals through guest speakers, industry visits and live industry projects.