About me
Clear communication and a can-do attitude are just two of the qualities I bring to brands and agencies as an integrated project and account director.
With over a decade of experience delivering engaging marketing and advertising campaigns for established brands and energetic start-ups alike, I combine agile pm methodologies with strategic thinking to connect brands with the right audiences in a measurable and meaningful way.
I thrive off immersing myself in creative challenges, whilst governing the resources, budgets and timelines of multiple projects with pinpoint accuracy. Whether I’m delivering omnichannel advertising campaigns for the likes of Google, YouTube, Mazda and FedEx or helping bring brand identities to life at an award-winning design studio in Vancouver, I work on time, on budget and always with a smile.
I pride myself on cultivating an efficient working environment that keeps creatives inspired, and clients in the loop throughout the entire project lifecycle. We all know that no two projects are the same so I always come armed with a solutions-based mindset, a willingness to get stuck in and, of course, the odd spreadsheet or two.
Past projects span everything from paid social, OOH and TVC campaigns to VI brand rollouts for microbreweries and eCommerce launches for skincare products. I can scope out briefs, juggle multiple deadlines, troubleshoot problems and motivate cross-functional teams to deliver creative work that makes everyone proud.
In my spare time, I’m either chasing my daughter around the living room, cooking something up in the kitchen, recovering from my morning run, or trying not to spend too much money on records and jackets.
Key Skills Summary:
+ Delivering award-winning campaigns, identities and projects for established brands and start-ups.
+ Implementing and managing robust, agile project processes.
+ Interrogating briefs and producing clear SOWs and project plans.
+ Costing and monitoring budgets.
+ Identifying opportunities for business growth with new and existing clients.
+ Overseeing, analysing and communicating project health during all phases of production.
+ Identifying project risk and troubleshooting blockers calmly.
+ Establishing quality relationships with client stakeholders, creative teams and third-party suppliers.
+ Planning and producing photo shoots and film shoots involving professional and public talent.
+ Commissioning and cultivating a healthy network of operational and creative talent.
Work history
Project Director (Google & YouTube)Redwood BBDO
- London, United Kingdom
Experience:
+ Interrogating briefs to produce clear SOWs and project plans inc. key project and deliverable assumptions and dependencies.
+ Untangling complex media plans and liaising with third-party agencies.
+ Managing resources against scope and budget.
+ Building and maintaining relationships with senior clients and cross-functional teams throughout the production process.
+ Costing projects and monitoring budgets.
+ Identifying project risk and troubleshooting blockers calmly and efficiently.
+ Planning and producing photo shoots and film shoots with both public and celebrity talent.
+ Maintaining a focused but fluid approach to handling project pressures.
+ Establishing an account-wide governance process to ensure creative leads, resource managers and client services are in lockstep.
+ Commission and cultivate a strong network of creative talent, with a core understanding of agency needs and ambitions.
+ Mentoring and supporting junior and senior project managers through regular 1-2-1s.
Highlights:
+ Launched the agency's first set of TVC ads on behalf of Google UK.
+ Delivered numerous multichannel media campaigns across print, digital, OOH and audio.
+ Helped grow the Google account from one brief in 2018 to a multi-million-pound account.
+ Implemented an agile resource process on the Google/YT account to support team growth from five people to over 100 personnel.
Senior Project Manager (Google, YouTube & FedEx)Redwood BBDO
- London, United KingdomFull Time
Highlights:
+ Promoted to Project Director in 2021.
+ PM'd the agency's first social media campaign to amplify YouTube USA's biggest B2B event.
+ Delivered numerous multichannel media campaigns across digital, print, OOH and TV channels.
+ Lead project manager for FedEx & TNT's integration campaign targeted at SMBs across Europe.
+ Show more
Skills
- Project Management
- Paid Advertising
- Marketing Campaigns
- Brand Activation
- Agile Methodologies
- Digital Advertising
- Brand Identity
- Studio Management
- Resource Management
- Account Management
Education
BA (Hons) Journalism, 2:1London South Bank University
London, United Kingdom