Elma is an experienced Designer / Design Consultant / Art Director in the Commercial, Publishing, and Media industry. She has led multi-award-winning creative solutions across digital, print, video, and audio at a large and small scale. Currently, as a Freelance Design Consultant and Designer, she has established brand and social strategies as Head of Design (Commercial) at The Telegraph Spark and was Art Editor of international publication The Strad Magazine. Experience includes hiring, inspiring, leading multi-disciplined teams which have created award-winning campaigns for iconic brands in lifestyle, finance, STEM, business, and travel, whilst increasing future business growth and traffic revenue for the business.
Clients she has worked with include IBM, Warner Brothers, 20th Century Fox, Disney, Channel 4, John Lewis, HSBC, Amazon, Skoda, British Airways, Google, Microsoft, Invesco Perpetual, Cancer Research.
Specialties:
Brand design strategy
Visual brand storytelling
Social strategy
Digital
Print production
Creative leadership
Recruiting talent and developing teams
Commissioning and art directing illustration, freelancers and photography
Skills:
Digital
Digital publishing and marketing - UX/UI, wireframing, testing
Print
Adobe Creative Suite CS2-CC
Video, audio, motion
Photography
Illustration
Image retouching
Work history
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Freelance Designer / Creative Consultant / MotherElma Aquino Design Studio
London, United KingdomFreelance
Providing design and brand product services for client-based projects.
Proactively finding work, adapting to working on my own remotely, negotiating and selling and managing this during a global pandemic alongside having a family.
A mentor to final year graphic design students at Hertfordshire University. Guiding and developing career aspirations and current projects.
Taking part in Adobe XD, After Effects, and Premiere Pro courses to keep my skills up-to-date.
Lead DesignerThe Telegraph
- London, United KingdomFull Time
• Collaborated with senior managers on future developments within the business, campaigns with stakeholders and departments.
• Created and maintained print style guide and templates, libraries and elements.
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Skills
- Print Advertising
- Web Campaigns
- Web Content
- Editorial Design
- Editorial Campaigns
- Illustration
- UX Design
- Commercial Advertising
- Digital
Education
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BA Honours GMD Information Design• University of the Arts London: London College of Communication
- London, United Kingdom
BA Hons GMD Information design
Awards
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Best Business Event of the Year - SAPCampaign Publishing Awards
Think differently about Autism at workC
C
Content Studio of the Year - The Telegraph SparkCampaign Publishing Awards
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