I am a Lead / Senior freelance Product - UI / UX Designer. Long experience in react native and native, as well as in responsive platforms. With 10 years of experience working in different fields, producing cutting-edge apps and innovative features. My background comes from the advertising field as a Visual Designer and Art Director in Barcelona. Keen to implement the UX process and adapt it to the company/startup. Avid to understand and analyse the user needs and pains. I’m passionate about design and creativity in all forms. With a user-centred design approach, I consider myself a strategic / problem-solving designer that covers the end-to-end of the UX cycle.
I like to start to build things from scratch.
I am looking for a job as a freelance UI/UX Designer.
Do not hesitate to contact me if you are interested in my work.
Work history
Lead UI/UX for wya proposal from WaitroseJohn Lewis & Partners
- London, United KingdomFreelance
Teamed with a researcher, UX copyriter and PO, My remit was to improve the website in terms of usability, accessibility and functionality and interaction to increase the conversion rate of the proposition. Working closely
with researcher we went through Usability, A/B and Guerilla test, low fidelity and hi-fi too, iterating from the beginning, internally and with John Lewis partners, understanding user behaviour, Creation of design system and
components as well as brand guidelines and handoff of metrics animations and specs for developers.
Skills
- Interaction Design
- User Flow
- Problem Solving
- Prototyping
- User Interaction
- User Insight
- User-centered Design
- Systems Design
- Animation
- Drawing Sketching
Education
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Graphic DesignELISAVA - Barcelona School of Design and Engineering
- Barcelona, Spain
Graphic design and Art Direction