QuestionsProjectsExperienceTeam

Projects

• McDonalds Social MediaCreated McDonalds Family content to run across 19 markets in 2014,
• Sony Music Creative AwardI created a campaign around International artist Pete Murray's song for the chance to win a signed Gibson guitar. It was the first UGC YouTube contest at Sony Music Australia.
• INTEL YOUR WORLDSourced brand ambassadors like Imogen Heap, the Yeah Yeah Yeah's costume designer Christian Joy to make amazing cool new products powered by Intel. This ambassadors program won awards at the M&Ms 2014 and Webbys 2014.

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Work history

Director Innovation & Content
Mar 2012
Works across the OMG group spotting strategic investments in digital start-ups for OMG's Corporate Venture Capital arm ARC which provides cutting edge, innovative technology solutions for clients. Runs a Webby Award-winning digital newsroom producing specialist news/event/culture jacking content with a brand spin for Top Fortune 500 companies specialising in travel and tech. Devises creative strategy and ideas, creates social guidelines and executes global digital comms.
Content Manager
Jun 2011 - Mar 2012
Launched YouTube Shows and Movies products to the UK market. Worked alongside premier film and television studios to curate promotional schedules. Core skills; data trends, marketing, copywriting.

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Skills

• Copywriting
• Lifestyle
• Travel
• Blogs
• Online
• Business Development
• Client Services
• Creative
• Problem Solving
• Project Management
• Web Content
• Creative Direction
• Media
• Social
• Communications

Education

MA Behavioural Economics
Aug 2014 - Sep 2014
Behavioural Economics
Psychology
Mar 2010 - Sep 2013
BA Psychology

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