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Eloise Smart

Director Innovation and Content

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Content Scheduler - Other Profession


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  • Copywriting
  • Lifestyle
  • Travel
  • Blogs
  • Online
  • Business Development
  • Client Services
  • Creative
  • Problem Solving
  • Project Management
  • Web Content
  • Creative Direction
  • Media
  • Social
  • Communications

Work history


Director Innovation & Content

OMD International

Mar 2012
  • Works across the OMG group spotting strategic investments in digital start-ups for OMG's Corporate Venture Capital arm ARC which provides cutting edge, innovative technology solutions for clients. Runs a Webby Award-winning digital newsroom producing specialist news/event/culture jacking content with a brand spin for Top Fortune 500 companies specialising in travel and tech. Devises creative strategy and ideas, creates social guidelines and executes global digital comms.


Content Manager


Jun 2011 - Mar 2012
  • Launched YouTube Shows and Movies products to the UK market. Worked alongside premier film and television studios to curate promotional schedules. Core skills; data trends, marketing, copywriting.


Social Content Advisor

The School of Life

Jun 2011 - Mar 2012
  • Advised on multi-channel content and strategy for The School of Life London. Promoted weekly events and products to The School of Life UK market. Improved the global online reach of The School of Life in particular to launch markets in Australia, Europe and Brazil.


Music Content Manager

Music Content Manager

Mar 2011 - May 2011
  • Management of promotional editorial, content and events for UK MySpace. Selection of trending artists to support as part of ongoing music programs. Working alongside key London venues such as the Roundhouse London to run events online to offline.


Online Content Editor & Producer

Sony Music Australia

Mar 2005 - Mar 2010
  • Management of all international and Australian website content, creative social campaigns across YouTube and Facebook. Daily content and editorial production for international and local Sony RCA artists covering contests, newsletters, social and .com.



MA Behavioural Economics

City University London

Aug 2014 - Sep 2014
  • Behavioural Economics



University of New England, Armidale Australia

Mar 2010 - Sep 2013
  • BA Psychology


Feature Writing, Media Production

University of Technology Sydney

Jan 2002 - Jan 2005
  • BA Communications