About me
Elphège brings a wealth of experience in brand management, culture marketing, and leading turnaround scenarios. His adept handling of stakeholder dynamics has consistently led to strategic wins.
His leadership style empowers stakeholders and nurtures cross-functional collaboration, resulting in double-digit growth
in product sales and market expansion.
As a creative thinker seamlessly blending data acumen with consumer insights, he designs enduring brand visions, narratives, strategies, and tactics—unlocking brand love and fostering business growth.
Holding a Master's degree and a specialised MBA, Elphège remains at the forefront of industry trends through continuous professional development at top executive educations such as Harvard, Kellogg, and Miami Ad School.
Trilingual – French, Spanish, English.
Highlights:
• 6+ years leading global publishing teams, guided product innovation, and injected creative swings that move culture forward through strategic brand planning in launch lifecycles
• 4+ years collaborating across departments and engaging with senior executive management, fostering inter-departmental synergy
• 3+ years managing stakeholders, ensuring personal development and optimising project outcomes
(e.g. capability, resources, growth)
• Led finance, production, sales, and marketing to develop tactics that produced tangible business impact,
enhanced brand equity and power
Work history
K
K
Senior Brand Manager & Live ProducerKoch Media GmbH
Munich, GermanyFull Time
• Drive the business and team towards a culture of consumer-centric brand planning, partnering with business development, product managers, publishing producers, games studio to discuss products vision, concepts, milestones & long-term goals
• Contribute to the annual business planning process including analysis of market insights to create budget plans that will deliver a brand and commercial impact
• Lead the integration and delivery of the global brand strategy and plans which galvanise the team around “big initiatives” and fully embeds brand positioning across all marketing disciplines; drives performance builds excitement & commitment
• Partner with product managers, publishing producers to review products milestones
• Inspire, coach and lead the consumer research and community management teams to gather player insights + understand and address the feedback (e.g creatives, product tests)
• Monitor market trends, brands and competitor performance and proactively recommend changes to the brand plans
• Champion the use of data to improve and drive decision making in both building campaigns and evaluating their performance
• Lead the end to the end development process for brand building activities, from brief writing, creative development, packaging design, internal stakeholder management to campaign evaluation. Develop and deliver large-scale creative assets packages to all markets.
• Spearhead global marketing milestones and KPIs
• Steer the communication with territory-based marketing communications and community teams, providing brand plans, creative assets and products information
Brand ManagerUbisoft
- United KingdomFull Time
• Partnered with the Head of Brand, Strategic Analysis & Data to set P&L’s, business contexts
• Defined brand strategies and tactics for maximizing products profitability through knowledge of the consumer target, competitive environment, and brand equity
• Led the creative assets production end-to-end, managing stakeholders and workflow
• Drove efforts to infuse products brand identity & values in campaigns to reinforce narratives
• Used and deployed cross-functional teams (PR, Social Media, Sales, Media Advertising, Trade Marketing, Data) to deliver impact on product launches and business results
• Hit sales goals by taking a profit-maximisation approach to Marketing & Brand Management
• Engineered and oversaw a 3 years esports engagement program, incl content, monetisation/partnership opportunities to increase fan engagement, viewership, and revenues from sponsor brands
• Tracked brand health metrics and performance, feedback on success & learnings to Marketing
• Partnered with Finance to successfully manage the financial operations of the brands including P&L, Creative assets and Marketing Expenses, maximising ROI
• Evangelised brands to external partners (Media, Brands, Retailers, Agencies) and ensured proposals are delivered against agreed KPIs
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Education
M
M
Brand Management, Creative Thinking, Strategic PlanningMarketing Week Mini MBA
- United Kingdom
Modules:
Consumer Research; Segmentation & Targeting; Brand & Product positioning; Brand Codes & Design; Strategy; Brand Architecture; Brand Associations & Funnel Tracking; P&L; Pricing; Distribution; Media Tactics; Brand Extensions;
I
I
Business administration, Management - Strategic MarketingINSEEC School of Business and Economics
- Paris, France
Modules: CRM, Consumer Insights, Market research, Media, Culture Marketing, Brand management, Competitive and Market Intelligence, Product Innovation, Geopolitics, Stress management, Personal branding, Advertising Law
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