Elsa Lima

Elsa Lima

Senior Art DirectorLondon, United Kingdom
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Pip Jamieson
Elsa Lima

Elsa Lima

Senior Art DirectorLondon, United Kingdom
About me
Senior Art director, visual designer and team leader based in London, with over 15 years of experience producing and directing content-driven visuals. I have a background in advertising and UI/UX design for multi-platform digital advertising campaigns. With strong conceptual and organisational skills, I’m a multidisciplinary creative with an eye for well-crafted work and a down-to-earth attitude. My work includes art direction of large integrated marketing campaigns, UX/UI of websites, microsites, native apps, banners, emails, social media campaigns, infographics and illustration. Main Skills • Creative/ Art Direction • Design Direction • UI/UX design • Team lead and mentor • Digital Marketing • Campaign branding and identity • Concept development and storytelling • Illustration and infographics CLIENTS YouTube • HSBC • Marriott • Facebook • Dell • Interact • Deutsche Bank • Google • E.ON • DXC • Interact • Saab • Accenture • Abb • Barilla • Pew • UNOPS • Veeam • Barilla • Pictet • P&G • Johnson & Johnson • HP • Samsung • Karen Millen • Royal Mail • PostOffice • Mondelez • Delonghi • The Economist • Volkswagen • Renault • Toyota • Airbus • Exxon Mobil • Aviva • Pfizer • Boots • Easyjet • RNLI • Sandals • Sky • Sony Pictures • Entyvio • Zurampic
Projects
  • Henderson - Retirement Infographic
    Henderson - Retirement InfographicInfographic for a Finance Periodical Publication. The infographic compares the withdrawals from pensions, made by Britain’s retirees in two specific periods of time. Responsible for Art Direction and Illustration.
  • My Backpack travel app
    My Backpack travel appUI/UX personal project. My Backpack is a native app that allows adventure travel enthusiasts that don’t rely on Travel Agents for their holiday planning. Users can look for inspiration for their trips, check the gear they need, make bookings and save all the details of their trip in just one place. This was an all-round project involving Research, Testing, Rapid prototyping and UI design.
  • Delonghi Digital Campaign
    Delonghi Digital CampaignInfographic and interactive Interstitial ad created for Deloghi’s Digital Campaign, in association with The Telegraph. On the ad, the user is invited to interact with the map and discover how people enjoy their coffee around the world. Each country has an illustration and a short description about the coffee drinking habits on the different countries. The coffee Infographic illustrates the most popular of coffee types and strengths available in the UK. Responsible for Illustration, Art Direction and Design.
  • Sandals Microsite
    Sandals MicrositeResponsive microsite designed to showcase Sandals Resorts in the Caribbean. Part of a Digital Campaign for the Telegraph comprising a Sponsored Content microsite, banners, responsive microsite and competition.
  • Personal projects
    Personal projectsTravel Posters
  • RNLI International Appeal
    RNLI International AppealRNLI International Appeal Poster design - Initial designs
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Work history
    The Economist logo
    The Economist logo
    Senior Art DirectorThe Economist
    London, United KingdomFull Time
    Senior Digital Designer
    London, United KingdomFull Time
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Skills
  • Advertising
  • Art Direction
  • Multi-platform
  • Websites
  • Design
  • Illustration
  • Interface Design
  • Web Interface Design
  • Illustrator
  • Indesign
  • Photoshop
  • Digital Print Advertising
  • User Centred Design
  • Social Media Advertising
  • Print Integrated Campaigns
  • UI
  • UX
  • Sketch
  • Rapid Prototpying
Education
    MA Creative Technology
     - 
    Post Graduate Diploma
     - 
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