Elva de Castro

Account Planner

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  • LocationAlmada, Portugal

Projects

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About me

 

My work experience is focused on brand strategy and brand management, mainly in an advertising agency environment, in Portugal. I worked for brands in various market sectors: automotive, sports, tourism, education, public service, food, among others. As a Brand Strategist I was responsible for auditing and defining a brand through market research and competitive environment, trends and consumer profile analysis and ultimately for defining the positioning, tone of voice and insights for the design and advertising team. Also, I was in charge of presenting the strategic work to the client, as well as the resulting creative output. I also developed skills in Customer Management as Account Planner and Brand Manager, as well as Community Management. As a Community Manager I administrated the online presence of a luxury furniture design brand, creating relevant content on various social networks and platforms that added value to the brand through the affinity of its audience. I am highly motivated by an energetic work environment and the opportunity to deal with different people and experiences.

Skills

 

  • Events
  • Editing
  • Presenting
  • Account Management
  • Brand Management
  • Project Management
  • Strategic Planning
  • Proofreading
  • Web Content
  • Consumer Behavior
  • Creative Thinking
  • Office
  • Powerpoint
  • Word
  • Copywiting

Work history

2014

Account Planner

BBZ

Dec 2013 - Jun 2014
  • Strategic support and analysis; Media strategy defining; Client presentation; Action planning; Budgeting; Account management Major brands worked: Caçarola, Comissão Nacional de Eleições, Autoridade Nacional de Segurança Rodoviária, IdealMed, Porto Lazer, Recer, Azores, NewYork Sliders

2013

Strategic Planner

Freelancer

Jun 2013 - Nov 2013
  • Market research and competitive environment; Trends and consumer profile analysis; Positioning, language and message defining; Planning communication campaigns Brands worked: Futebol Clube do Porto, Porto Business School, Vinhos Ervideira, IdealMed

2013

Community Manager

Boca do Lobo

Nov 2012 - Jun 2013
  • Strategic consultancy; Brand management; Web Public Relations and Social Media Management

2012

Brand Strategist

Brandia Central

Nov 2011 - Nov 2012
  • Market research and competitive environment; Trends and consumer profile analysis; Positioning, language and tone of voice defining; Client presentation Major brands worked: ACP, Estoril Tourism, Softfinança-CGD, Católica University, Goot, Moneygram, Grupo Portucel-Soporcel

2011

Research Investigator

Advertising Observatory Consumer Institute

Feb 2010 - Mar 2011
  • Advisory, collection and data processing; Legal Analysis of advertising in television, radio, print and internet.

Education

2011

Official Google Adwords Training

Flag, Lisbon

Nov 2011 - Nov 2011

    2011

    Marketing and Advertising Communication

    Higher School of Communication and Media Studies

    Aug 2010 - Jun 2011
    • The Second Cycle in Advertising and Marketing is a master degree developed by the Advertising and Marketing Department. It was developed to deepen Professional competencies and research in this area of applied communication. It is for students that have concluded the First Cycle and for professionals. Those that finish the first school year can receive a post-graduate diploma.

    2011

    Professional Course in Web Marketing

    Lxschool

    Mar 2011 - Apr 2011

      2010

      Advertising and Marketing

      Higher School of Communication and Media Studies

      Aug 2007 - Jun 2010
      • The Advertising and Marketing course instigates the creativity of its students. The students can choose between advertising and marketing, and work based upon real situations, reproducing, for instance, the activities of an advertising agency or designing the marketing strategy of a corporation. The study plan is adapted to the Bologna process.