About me

🧮 What do numbers and copywriting have in common? ✏️ Not much at a first glance but after 8 years working in performance advertising dealing with sales, I realize that it was precisely that results-focus approach that helped me develop a very clear and straightforward style of writing. In fact... ✍️ I write engaging copy that connects with people and gives (or amplifies) a brand's voice. Ferm believer of clear and humanized dialogues between a brand and its clients, I stay away from fluff texts with complex wording that just sound pompous but, in fact, don't mean much. And it's gone well so far 🙂

QuestionsProjectsExperienceTeam

• I was reluctant to post this at first...

Projects

• Website Copywriting for the World Intellectual Property OrganisationThe World Intellectual Property Organisation came to one of my collaborators (a design agency) because they needed a landing page that presented in a non-technical way the Hague System Information Kit, that is part of their service offering. My job was to define the wireframes and write the copy using the technical information the client provided.
• Web copy for copywriting servicesI wanted a new website that's more in line with what I do (particularly, the type of copywriting services I offer) and that conveyed my writing style: catchy, informal, concise and personal.
• Personal yet professional web copy for a business advisory companyThe client wanted a more personal tone voice for the new website that would set them apart from their competition which have very text-heavy websites and use complex wording - https://www.thecornerstoneadvisory.com/

Work history

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Creative CopywriterSelf Employed
Dec 2016ItalyFreelance
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Head of MarketingTrafficStars
Apr 2019 - Aug 2020Barcelona, SpainFull Time
- Develop and execute the marketing and communication plan in order to achieve company goals - In charge of the creation and publication of all marketing material in social networks, magazines, forums, conferences etc. - In charge organising the company's presence at industry conferences: create marketing material together with the graphic designer (booth, roll ups, flyers, goodies, etc.), coordinate logistics with office management, promote online the fact that we're attending, etc. - Manage social media & PR strategy - Overall responsibility for brand management and corporate identity - Manage corporate website - Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

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Skills

• Social Content
• Copwriting
• Content Creation
• Ad Copywriting
• Web Copywriting
• B2C Copywriting
• B2B Copywriting
• Creative Copywriting
• Digital Copywriting