Ema Fulga

Ema Fulga

Creative CopywriterItaly
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Ema Fulga

Ema Fulga

Creative CopywriterItaly
About me
🧮 What do numbers and copywriting have in common? ✏️ Not much at a first glance but after 8 years working in performance advertising dealing with sales, I realize that it was precisely that results-focus approach that helped me develop a very clear and straightforward style of writing. In fact... ✍️ I write engaging copy that connects with people and gives (or amplifies) a brand's voice. Ferm believer of clear and humanized dialogues between a brand and its clients, I stay away from fluff texts with complex wording that just sound pompous but, in fact, don't mean much. And it's gone well so far 🙂
  • Website Copywriting for the World Intellectual Property Organisation
    Website Copywriting for the World Intellectual Property OrganisationThe World Intellectual Property Organisation came to one of my collaborators (a design agency) because they needed a landing page that presented in a non-technical way the Hague System Information Kit, that is part of their service offering. My job was to define the wireframes and write the copy using the technical information the client provided.
  • Web copy for copywriting services
    Web copy for copywriting servicesI wanted a new website that's more in line with what I do (particularly, the type of copywriting services I offer) and that conveyed my writing style: catchy, informal, concise and personal.
  • Personal yet professional web copy for a business advisory company
    Personal yet professional web copy for a business advisory companyThe client wanted a more personal tone voice for the new website that would set them apart from their competition which have very text-heavy websites and use complex wording - https://www.thecornerstoneadvisory.com/
Work history
    Creative CopywriterSelf Employed
    Head of MarketingTrafficStars
     - Barcelona, SpainFull Time
    - Develop and execute the marketing and communication plan in order to achieve company goals - In charge of the creation and publication of all marketing material in social networks, magazines, forums, conferences etc. - In charge organising the company's presence at industry conferences: create marketing material together with the graphic designer (booth, roll ups, flyers, goodies, etc.), coordinate logistics with office management, promote online the fact that we're attending, etc. - Manage social media & PR strategy - Overall responsibility for brand management and corporate identity - Manage corporate website - Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
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  • Social Content
  • Copwriting
  • Content Creation
  • Ad Copywriting
  • Web Copywriting
  • B2C Copywriting
  • B2B Copywriting
  • Creative Copywriting
  • Digital Copywriting