About me

As a design futurist with 15 years of experience I analyze and identify influences and direction of the consumer mindset. More than simply identifying short-term style cues, I pinpoint cultural shifts that drive consumer actions in the long-term. This forward-looking vision allows me to observe changes in the needs and desires of the marketplace and guide innovation of products to meet those future needs. Each season I work to identify white space in the market and give direction as to design, color, material and graphic inspiration for our product to help reach the hearts and minds of our consumers.

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Work history

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Design DirectorBarre Girl
May 2016Grand Rapids, United StatesFreelance
• Lead the seasonal color, trend, and graphic direction for yoga, Pilates, and barre grip socks including product packaging design
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Color + Trend ManagerWolverine World Wide
Feb 2014Grand Rapids, United StatesFull Time
•In-depth research and creation of design vision for seasonal color, trend, graphic, and material direction for footwear, apparel, accessories, hats, and bags. •Presentation of findings to key stakeholders, eliciting team buy-in, and leading color merchandising and strategy brand-wide. • Research and creation of forward-looking and consolidated seasonal color palette, realizing material usage, consumer types, and evolving trends. • Design brand relevant key color stories to align color and trend team merchandising. • Research and creation of graphic direction to create brand-right patterns and detailing. • Creation of seasonal narrative for materials taking into account trend direction, consumer insights, and brand heritage. • Direct the creation of footwear colorways for seasonal styles to create a compelling merchandising story across the range. • Direct the design of over 500 jacquard patterns to be used on Chaco Z sandal lines to create a unique and consumer relevant seasonal range. • Direct the design of seasonal hat, sock, and tee shirt assortments. •Present seasonal direction to US sales force and company stakeholders at global brand conferences. •Direct, develop, manage and schedule a team of Color, Trend, and Design Specialists, Associates, interns, and temporary employees including interviewing, vetting, and hiring. • Set calendar, processes, standards, templates, and documentation for the entire color, trend, graphic, and material design process.

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Skills

• Cultural Trends
• Consumer Trends
• Analysing Trends
• Colour Analysis
• Colour Design
• Colour Palette
• Colour Theory
• Merchandising
• Creative Direction
• Material Design