A creative pragmatist and hands-on marketer, passionate about brand building, social media, and digital. Over seven years’ experience in B2B and B2C multi-channel marketing and communications across the EMEA region. Currently working at a global early-stage venture capital firm, investing in B2B, B2C, and D2C tech companies, and previously worked with Fortune 100 companies, lifestyle, gaming, tech, and creative agencies. Care about purpose driven marketing, and three brands I have worked with can be found on Forbes’ 2020 list ‘The World’s Most Valuable Brands’.
- NIKE Sweden, InstagramWhat: Launched and managed Nike Sweden's Instagram account under the concept 'Anything but ordinary'. Aim: Bring inspiration to every Swedish athlete* by showcasing different locations in Sweden - from the open fields in the South to the mountain heights in the North. My role: Conceptual copywriting and assisting in editorial pick. A win: We surpassed our main competitor after just a few months when it came to # followers. The competitor had been on Instagram for a couple of years. Nike Global
- HP x Influencer MarketingWhat: Launched the first ever B2C influencer programs in the Nordics. Aim: Instead of a typical influencer collaboration, we worked in creative partnership with the influencers to develop engaging and authentic concepts for each one of them. My role: Creative and conceptual lead.
- OMEN by HPWhat: DreamHack* event coverage to promote OMEN by HP. The videos were shot, edited, and posted all in the same day (a total of 8 videos in 3 days + 2 post-event celebration videos). The campaign was highlighted as a best practice example by EMEA management. Aim: Take a different angle to our competitors' tactics by not trying to be 'flashy', and rather create native gaming content with inspiration from communities such as Reddit, 9gag, and Imgur. My role: Project owner, strategist, copywriter,
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- Social Media Marketing
- Conceptual Copywriting
- Brand Strategy
- Brand Content
- Content Development
- Brand Storytelling
Marketing Communications and AdvertisingBerghs School of Communication
- Stockholm, Sweden
Future Lions School of The Year 2014, 2015, 2016 and 2017 Activities and Societies: Student representative Client, exam project: KPMG
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Future Lions, shortlistedCannes Future Lions, AKQAThe Lost Art: http://vimeo.com/87710813 Future Lions is the annual worldwide competition that challenges students to create the future. The competition is initiated by AKQA and Cannes Lions International Festival of Creativity.