Work history
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E-commerce & Digital marketing executiveL'artisan Parfumeur
- London, United KingdomFull Time
● Onsite optimisation – average spend grew +14% YoY:
- Design and launch of a sample page which result to a 16% return purchase rate
● Offsite optimisation – loyalty increased by 40%:
- Design and launch of store gift cards
- New gift wrapping
● Content development:
- Define content strategy for each campaign
- Manage content production activities with brand
- Artworking of digital content, web banners
- Print artworking for special initiatives
● e-Crm:
- Setting up of automation campaign such as replenishment, back in stock
- Working closely with brand to implement an omnichannel email strategy
- Email design (from artworking to the HTML template)
- Reporting on a weekly basis
● UX projects:
- Design of a new leather pouch set pick and mix
- Design and mechanic of a candle finder which has a conversion rate of 12%
- Creation of custom goal in GA in order to track the performance of these digital products
● Paid media :
- Define a paid media strategy for each quarter and campaign with allocated budget
- Recruitment of new leads through paid social – a successful campaign resulted to 12k new
qualified le
- Working closely with the agency to find new opportunities (new format, A/B test, ad extensions..)
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe XD
- CMS Experience
- CMS Websites
- Word
- Excel
- Powerpoint
- Sales
- Fashion Sales
- Fashion
- Fashion Beauty
- Fashion E-commerce
- Fashion Content
- Content
- Content Creatiion
- Campaign Concept
- Campaign Planning
- 360 Campaigns
- Campaign Shoots