Work history
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Marketing LeadiD Mobile
London, United KingdomFull Time
● Lead all external consumer communications and messaging, as well as internal employee engagement and external communications across various platforms.
● Managing all creative briefs and overseeing external 3rd party agency relationships (creative and media) with creative and media agencies to create digital advertising creatives and execution.
● Ensure brand consistency and alignment with business objectives through proactive brand custodianship across all brand touchpoints and channels.
● Manage all social channels through a compelling content plan that lands key USPs and a content strategy that ensures all business pillars are captured (Brand, RTBs, Trade and Help & Support).
● Overseeing the marketing campaign calendar for commercial and brand objectives, implementing assets and campaigns across the full channel mix.
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Community LeadiD Mobile
London, United KingdomFull Time
● Devised and maintained a rolling 12-month community content plan to build the Community network and increase return visits and community replies.
● Created content standards and community guidelines to encourage an active community of customers.
● Led marketing program to encourage self-serve support for customers looking for help, supporting business cost reduction in customer service contacts.
● Revamped community newsletter, leading cross-functional team to improve overall experience for community users and increase awareness.
● Launched peer-to-peer program, collaborating with Community Superheroes to provide support and content to reduce customer service contact volumes.
● Led on an accessibility project with the UI/Ux team to improve the user friendliness and accessibility of the platform.
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Skills
- Leadership
- Teamworking
- Creative
- Microsoft Office
- Independent
- Quick Learner
- Analytical
- Marketing
Education
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• Bachelor of Arts Second Class Honours (First Division) The University of Westminster
London, United Kingdom
BA - Business Management with Marketing - 2:1