I am a marketing specialist with experience in targeted marketing campaigns through multiple channels in various industries such as retail, financial, tech and telecom.
My latest project has been to create an online toy shop offering educational toys to young children.
Even though the field is exciting, I feel I can develop better as member of a larger and more experienced company, working in the marketing department.
Work history
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Online Shop OwnerRami Toys Srl
Bucharest, RomaniaFull Time
I have created the online shop www.cutiajucariilor.ro in order to respond to a customer need for educational toys for toddlers and young children in Romania.
I am involved in all aspects of the business: marketing and promotion, financial, logistics etc.
I started this project while on maternity leave as I noticed that the need for these type of toys existed and was not properly met by other toy stores. So far the store has been received well by customers.
However exciting the project has been, my experience is best used in the marketing field and this is why I am interested in returning to this field.
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Campaign ManagerBCR - Banca Comerciala Romana
- Bucharest, RomaniaFull Time
Manage the planning and execution of direct marketing campaigns.
As Campaign manager my role was to develop campaigns targeting the company's existing customer database with the purpose of obtaining high customer loyalty and retention and also to increase customer value.
The role of campaign manager implied working with databases in order to derive understanding and prediction based on past customer activity. Based on the existent customer data, predictions would be derived regarding possible campaigns and estimated success rates. Following this analysis, campaigns could be planned, executed, tracked and the results would be extended to the planning of future campaigns.
Successful campaign management implied working with various teams in the organisation such as: product management, marketing, IT, agencies etc.
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Skills
- Online Communications
- Advertising Content
- Blog Content
- Brand Campaigns
- Direct Marketing
- CRM Campaigns
- CRM Marketing
- Data Insights
- Detail Orientated
- Teamworking