Projects credited in
- Farfetch CommunitiesI helped oversee Farfetch’s content, creative and production teams, as we launched its new Communities content strategy. Balancing internal/external schedules and client expectations, we not only implemented a new brand identity, tone of voice and CMS, but also moved from weekly to daily content, creating story franchises that put the site’s global online community at the forefront of its editorials.
- Farfetch: The World's Greatest Selection of LuxuryWhen you shop at Farfetch you’re shopping pieces from luxury brands and boutiques around the globe, expertly curated for you by the Farfetch team. Our brand and boutique partners are located everywhere from Tokyo to Toronto, from Milan to Miami - we only work with the very best in the business. This unique model guarantees you a huge range of pieces to shop, from established luxury brands to the most interesting new designers. Within that range you'll find unique styles that you simply won’t fin4
- FarfetchFarfetch invites us to hang out in the neighbourhood for their new Spring Summer campaign. Shot in Miami, the film showcases vibrant dresses and Hawaiian shirts from brands such as Prada, Stella McCartney and Gucci. Director Oliver Hadlee Pearch captures kids, lovers, and dogs spilling out onto the streets, all basked in hazy East Coast sunshine. For the music, we sourced and licensed ‘Can You Get to That’ by US Funk & Soul band Funkadelic.2
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