I have been working as a conceptual and creative copywriter since 2015, practicing across disciplines for global brands and multi-award winning agencies. At MCCGLC we are architects of brand experience – we specialise in activations and interactive customer journeys. My role is to put our kick-ass creative concepts into words, to take a complex brief and distill it into an idea that works in a live environment. I’m lucky enough to work with an agency that is reshaping the event industry, and clients who allow us to push the boundaries of what is possible in the exhibition space.
London, United KingdomFull Time
As a key part of the concept team at MCCGLC I work alongside our CDs, 2D and 3D designers to translate a brief into a live experience. My role is often to find a metaphor, a narrative hook that will turn a simple brand activation into a moment the audience will never forget. I also take responsibility for our social media presence and marketing strategy, developing content that shows the agency's unique personality. I also work very closely with the video team, writing scripts, assisting with production and acting as onsite interviewer for all content produced, both internally and for clients.
Freelance Writer/EditorQuill (now Jellyfish)
- London, United KingdomFreelance
I worked as part of a large team of freelance creatives to produce top quality, SEO-optimised branding content copy. House of Fraser: Lead Editor - Editing 800-word buying guides that use the brand's informative, aspirational tone of voice and making sure that they accurately reflect the brief. - Demonstrating a high level of attention to detail and assuring there are not mistakes throughout the copy. - Prepping files to be sent to the client and processing and executing feedback. - Communicating frequently and effectively with a large team of writers and editors, as well as the production editor and the client. eBay: Editor - Editing 450-word buying guides and 50-word collections that reflect the brand's open and personable tone of voice. - Checking for grammar, spelling and punctuation errors. Farfetch: Writer - Creating 50-word category descriptions that fit into the very specific, luxury Farfetch tone of voice and also reflect the personality of the designer in question. Zalando: Writer - Creating 300-word category descriptions that fit into the brand's friendly tone of voice while demonstrating fashion expertise.
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- Copy Concepts
- Copy Crafting
- Copy Development
- Idea Generation
- Concept Building
- Creative Strategy
- Social Media
- Script Development
- Script Writer
- Script Editing