I am a user-focused designer with extensive experience in product design, graphic design, branding, visual design, e-learning content creation and animation, with a passion for impactful, accessible design. I am proficient in core industry tools including Adobe suite software (Illustrator, After Effects, InDesign, Lightroom), Figma, Canva, Procreate, and Salesforce.
Work history
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Multimedia Content DesignerTayl
Edinburgh, United KingdomPart Time
Drove design initiatives for a startup specialising in staff compliance training platforms and management software, prioritising user-centric solutions
● Designed and prototyped the course builder based on user research and existing system architecture, allowing users to easily create aesthetically appealing and cohesive course content
● Led a rebrand across the website, graphics, and marketing assets, emphasising visual appeal and user-friendly design, and created logo animations
● Developed user guides, including animated explainer videos for the learning platform
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Product and Content DesignerLegado
- Edinburgh, United KingdomInternship
Led graphic design, user research report synthesis, and user journey creation across multiple high-level projects for a financial technology company
● Launched and ran initiative to unify brand through refining brand guidelines and optimising design process for sales collateral (research reports, decks, commercial assets)
● Led concept development, prototyping and presentation of new feature set to improve user financial planning for existing NatWest app as part of the 2024 NatWest Innovation Challenge
● Redesigned AI capabilities webpage, managing information architecture, asset creation and incorporation of content, and conceptualising and creating explainer animations
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Skills
- UX Design
- Interaction Design
- Wireframing
- Prototyping
- Branding Design
- UI Design
- Project Management
- Adobe After Effects
- Adobe Indesign
- Canva
Education
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BSc UX DesignEdinburgh Napier University
- Edinburgh, United Kingdom