Whilst I am currently undertaking a degree in Fashion Promotion, I am keen on gaining skills in a variety of sectors within the Fashion industry including illustrative and design elements. Through working at London Fashion Week, for Pop PR I gained insight of varying roles, including event promotion, styling and photography to name a few.
Within the Fashion Promotion degree, a broad range of units are covered which has given me a taster of every sector of the industry, from fashion editing to fashion business whereby students would use business skills to develop brands. These skills motivated me to start my own small business during lockdown as an incentive to keep busy. Using my illustrative and styling skills, I created a cartoon print business @noughtiesnetwork, specialising in personal prints that focus on monogram backgrounds.
Developing my own business has provided me with experience in customer and brand interactions, and taught me to make connections with developed brands to enhance my own skill set.
Projects
- Footasylm Nike Mx 720-818 Marketing campaignTasked to create visual elements for a Footasylm marketing campaign to promote the Nike Mx 720-818. I decided to take the approach of marketing the shoe at the womenswear section, from identifying a large room for growth. Part of my presentation included this visual content creation, that could be used across social media channels, with moving images included.
- The Plant Faced Clothing Creative CvI am really keen to gain some experience through an internship, to learn more about social media marketing and content creation for brands. I discovered that @theplantfacedclothing were looking for a freelance social media marketing assistant and created this cv in the style of one of their web pages. The company's focus is sustainability and with my passion for this I would love to be part of their brand and gain skills in content creation that is aimed to promote change within the industry. Ho
Work history
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Freelance IllustratorImdesigns
Bristol, United KingdomFreelance
Collaboration with the established clothing brand @imdesigns to bring out a collection of illustrations sold on their website.
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PR assistantPOP PR
London, United KingdomInternship
• Responsible for preparing the showrooms, steaming clothes and dressing models.
• Styled accessories for the catwalk and responsible for organisation of garments.
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Skills
- Illustration
- Marketing
- Content Creation
- Writing
- Styling
- Art Direction
- Communicating Ideas
Education
BA(Hons) Fashion PromotionManchester Metropolitan University
Manchester, United Kingdom
Module overview:
• Fashion Promotion: Fashion Forecasting, trend analysis, development of design concepts, research, experimentation, idea generation, practical applications. E portfolio presentation skills, using a variety of visual media and communication tools including adobe photoshop, Illustrator and InDesign.
• Visual communication: Researched content, new media platforms, development of presentation methods, researching/understanding the brand, develop creative narrative, presentation using a variety of mediums, online visual content.
• Fashion Cultures: Key cultural concepts, developing skills in research methods, literature reviews, critical thinking, reading, analysis and academic writing.
• Fashion Business: The retail environment, marketing trends, the consumer, creative process, range planning, product development, global sourcing, supply chain, production, sustainability, entrepreneurship.
Awards
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LinkedIn learning- Social Media Marketing TrendsLinkedIn Learning