About me

Hi! I'm a London based Multimedia Designer currently working in the charity sector. My specialties include in graphic design, brand creation and video editing. If you've got an exciting upcoming project, get in touch! Check out my work at emilycoffeydesigns.co.uk

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Projects

• Unravelled Brand CreationUnravelled is an environmental campaign based in the UK which aims to combat fast fashion. With a largely digital presence, they needed a versatile brand identity which would engage young people from the UK.
• ANE X Teemill IllustrationsAs part of the fundraising strategy for environmental campaign, Action Not Excuses, Raleigh International teamed up with Teemill to create sustainably produced clothing. I created multiple illustrations for the the three campaign themes: reverse deforestation, fight for zero waste and create green jobs.
• Career Velocity Brand IdentityI was asked by Career Velocity to come up with a new and fresh brand identity. Work included full brand identity and website asset creation. I also set up an online marketing tool for them to easily create their own digital content.
• Action Not Excuses CampaignAction Not Excuses is a global youth-led environmental campaign supporting 100,000 young people to create green jobs, fight for zero waste and pollution, and reverse deforestation. My work included: launch film, marketing material creation, digital platform design.
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  Poppy Dallas Bakes BrandingPoppy Dallas Bakes is an independent bakery based in Norfolk. They needed a fresh brand which portrayed their homemade family run business. They also required support with creating a number of social assets.
• Hive Magazine CreationThis independent magazine was a personal project for my MSc in Biological Photography and Imaging. It focuses on patterns found in nature and aims to promote environmental awareness. Each article combined the themes of science and natural art. Work includes: article concepts, writing, design, branding, and photography.

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Work history

Multimedia DesignerRaleigh International
Jun 2019London, United KingdomFull Time
Lead designer responsible for all the organisation's graphic design, visual brand, video and photography needs. Key successes include: - Led on an internal brand refresh which involved the creation and global roll out of new brand guidelines including mission, vision, tone of voice and look and feel. - Storyboarding and production of the organisation’s first global campaign launch video. This involved providing a creative solution to gathering film content remotely and from several different countries. Language translation of finalised product was also necessary. The film was a central asset in increasing email sign up. - Redesigned the organisation Theory of Change model and bridging strategy into digestible external content. This was utilised by multiple teams to keep existing and new stakeholders, donors and partners engaged in our projects. - Successful renegotiation of multimedia storage system subscription to a non-profit free account. - Reorganisation and management of multimedia storage platform. This streamlined many projects as teams were able to directly access assets effectively. - Creation of digital content for marketing and communication social media channels including video, GIFs, and illustrations for all platforms. - Bringing fresh and engaging content ideas to communication brainstorming meetings. - Creation of tailored publications for several different audiences from young people to corporate funders and other stakeholders. - Storyboarding, filming, and editing compelling videos to promote brand awareness and the actions of young people at the centre of social and environmental movements. - The management and briefing of international photographer volunteers.
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DesignerCurrent Publishing
Sep 2017 - May 2019London, United KingdomFull Time
Heavily involved in the redesign of an UK magazine for international launch. - Creating new and innovative designs including the contents page and special features. - Create engaging layouts for historical special features including specialised typography and design element research. Closely liaised with the sales team to create fresh and exciting advertorial layouts. Independently signed off magazine for press, liaising with both the editorial team and printers. Independently produced a promotional film for the company’s annual 3-day conference. Preparing images and other marketing material for digital use.

Skills

• Graphic Design
• Video Content
• Video Editing
• Illustration
• Content Coordination
• Content Creation
• Animation
• Branding Design
• Brand Identity

Education

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MSc Biological Photography ImagingUniversity of Nottingham
Jun 2016Nottingham, United Kingdom
This fast paced Masters brought together science, photography, design, business, web, video and writing into an engaging and challenging year. Our extensive coursework included completing a high-quality magazine from concept, design, business planning, copywriting, photography all the way through to printing. My final year project focused on The New Forest Pony - something which I have always had a love for, so spending 8 weeks photographing and documenting them was truly fulfilling. Our task was to create a coffee-table style hard back book. Other coursework: Magazine article photography, writing and design, infographic design, image analysis project, short film profile, group film project. Organising a photography exhibition from sourcing location through the printing process to opening night.
BSc BiochemistryUniversity of Leeds
Aug 2011 - May 2014Leeds, United Kingdom
This course gave me practical experience in advanced biochemical practices, emphasising the importance of attention to detail.