Experienced editor, stylist and fashion writer with over five years experience at the forefront of the fashion media industry. Specialising in editorial styling and creating up to the minute fashion content with more than four years spent at the UK's most widely read women's magazine.Locked Pro Plan feature
Manage fashion team and all editorial output ensuring engaging and relevant fashion content tailored to the YOU readership. Styling and creative direction of main fashion editorial shoots in studios and on location (including long distance editorial shoot trips) Shoot production - relationships with model agencies, photographers and H&MU artists. Write weekly personal fashion news page/column. Creation of shopping pages, editing of team's pages and contribution to larger fashion features within the magazine Still life shoot styling. Creative direction of brand partnerships/sponsored editorial shoots and surrounding content (including video). Represent the fashion team at PR events, dinners, press days. Cover fashion weeks - attending shows, events and management of team's activities and multi-platform coverage. Previous management of and ongoing contribution to all YOU Mag social media accounts. Contribute articles to YOU.co.uk. Creative direction and presenting of video for commercial and editorial purposes. Excellent long standing PR relationships across agencies and high street, contemporary and high end brands. Celebrity styling for features including cover shoots. Beauty editorial styling and shoot co-ordination. Fast paced weekly magazine with a circulation of over 2.3 million.
with year abroad at College of William and Mary, VA, USA