Work history
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Creative CopywriterFront Page
- Glasgow, United KingdomFull Time
I took on the role of Creative Copywriter at Front Page in September 2019, and from April-September 2020 acted as the sole copywriter for the agency.
Wherever words or creative ideas were needed, I was involved. Working in tandem with the client services, design and development teams, I crafted brand stories for a wide range of clients, including brand positioning, mission, vision, values, voice and tone. I developed an appetite for creating B2B and B2C copy that plays a key role in delivering outstanding brands with stories that connect, grip, and get results.
Writing everything from campaign-leading headlines and brand tag lines, to brochures, e-learning courses, storyboards, voiceovers, pitches, brand guidelines, web copy and social media – I was heavily involved from conception to end result in almost every project.
Internal branding work for Front Page – mission and vision, values, web copy and cross-platform social media content – was also a key part of my role. In addition, while working under the Head Creative Copywriter, I assisted in the delivery of internship programmes – working with interns on projects and giving feedback.
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CopywriterLudopoli
- Zürich, SwitzerlandFreelance
- Creating all digital written content for the web relaunch of a digital publishing CMS.
- Carrying out extensive market research on behalf of the company.
- Working with the Design & Development team in developing core messaging and a tone of voice with the aim to increase approachability.
- Writing and recording voice-overs for informational video clips.
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Skills
- Copywriting
- Copyediting
- Brand Storytelling
- Brand Strategy
Education
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English and Scottish Literature MA (Hons)University of Edinburgh
- Edinburgh, United Kingdom