Wasted Potential, is an urban and decadence inspired clothing and accessories brand that emphasizes luxurious but accessible pieces designed to highlight a buyer’s individuality and diversity. Wasted Potential will offer gender neutral clothing in two main ranges; street wear/sportswear and luxurious clothing. Wasted Potential offers vintage and pre-owned clothing as well as newly created retro-designed pieces. All our clothes are sustainably and ethically produced and sourced to the highest of our ability. Wasted Potential aims to create pieces that can be loved and cherished for years. Instead of aiming to be fashionable but disposable, Wasted Potential aims to be stylish and timeless and is excited to join the slow fashion movement.