Work history
Studio & Creative AssistantThat Counts
London, United KingdomFreelance
My responsibilities as a Studio & Creative Assistant at That Counts primarily concern those related to PR, communications & marketing strategies. This includes:
- PR outreach to print & digital publications, liaising with journalists and editors
- Creating product line sheets
- General administrative tasks such as document management, creating spreadsheets, tracking press coverage
- Pitching products to editors for inclusion in features
- Copywriting for ads across Google, Facebook, Instagram
- Writing social media captions
- Writing website copy, including product descriptions and headlines
- Writing press releases for new products and campaigns
- SEO keyword research
- Writing blog posts in line with SEO research
- Assisting content planning & creation
- General studio tasks e.g inventory, stock management
- Updating shopify
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Social Media AssistantYLW digital
- Paris, FrancePart Time
At YLW digital, my main responsibilities involved:
- Creating social media content using Canva & scheduling posts
- Writing copy for social media content
- Helping to create content for the email newsletter, using MailChimp
- Day-to-day running of social media accounts, primarily Instagram, but also the LinkedIn and Facebook accounts
- Engaging with followers & new accounts in order to help maintain and grow the YLW digital community
- Assisting with photoshoots
- Maintaining the social media content calendar
- Coming up with new content ideas alongside my manager
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Skills
- Writing
- Editing Proofreading
- Review Writing
- Communication
- Creative
- Customer Engagement
Education
MA PublishingUniversity of The Arts London (UAL)
London, United Kingdom
Studying for a masters degree in publishing, with a particular interest in arts & culture non-fiction publishing, literary fiction and magazine publishing. Writing my dissertation on the impact of social media on literary communities and their relation to the publishing industry in light of these changes.
Have undertaken courses in bookbinding & risograph printing.
Worked on projects such as creating a marketing campaign for an upcoming re-release, a group project in which we created a hardcover, cloth bound book titled '25 Iconic Shoes' detailing 25 shoes and their cultural significance. For this particular project, I took on all of the copywriting, researching and writing about each shoe.
Currently working on a podcast project in collaboration with Penguin Michael Joseph, which I am the editor for.
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Bachelor of Arts (BA) University of Bristol
- Bristol, United Kingdom
I achieved a high 2:1 in BA English Literature and took units such as Writing for Art, Dangerous Books & Victorian Fiction, to name a few.
During my time at Bristol I wrote a few student journalism pieces for publications such as Inter:Mission and HerCampus.
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