About me
I am an ambitious commercial thinker who can bring with me the tools to successfully implement full marketing campaigns. Commencing with the initial thoughts all the way through to delivery, whilst also being able to assist the team with reaching and exceeding current marketing BAU activity.
I understand the luxury market sector particularly in the current climate and being able to engage and entice consumers is a task I know am truly capable of achieving. If successful with this role I would support the team in promoting and evolving the brand to reach its full potential.
My current position is a cross functional role between Marketing and Events. I work closely with the Editorial, Press and Display teams in delivering all marketing & events POS/project assets. I have supported media partnerships with brands like VOGUE & High Sobriety, from attending initial meetings to devising a plan for the media activity, through to organising shoot logistics and executing the partnership within a strict timeframe. Once the campaign is live I have tracked the progress and I then create a deck to analyse the success and potential improvements for our next partnership.
Projects credited in
- Trunk Show 2018 – Harvey Nichols x Elle MagazineIdentity | Fashion show | Event Identity created for Harvey Nichols x Elle fashion event hosted in-store. Lead design for posters, flyers, invites and show booklet. Typographic execution to represent a fashion show runway. Harvey Nichols x Elle Magazine
Work history
Marketing & Events Harvey Nichols
London, United KingdomFull Time
My current position is a cross functional role between Marketing and Events. Assisting the in house brand marketing & event teams to promote the Harvey Nichols brand & our luxury brand partners throughout the UK stores & online. Developing and executing seasonal brand campaigns as well as supporting and executing high profile brand, PR & consumer events.
• End –to- end assisting of large scale ATL campaigns including launch of Menswear floor & Vogue 100
• Supporting & delivering digital media content partnerships with brands like Vogue, GQ & High Snoberity this involved refining concepts with wider team, product planning with buying teams & shoot coordination
• Overseeing creative asset production and delivery for all UK instore promotions such as Bi annual gift with purchase, seasonal campaigns & promotions
• Coordinating and assisting an array of brand, PR & customer focused events. Tailoring each individual event to fulfill its brief, aiming to build brand awareness & drive sales and see a ROI
Marketing & Sales
- London, United KingdomFull Time
A large period East London events venue which was launched in 2013 and required PR & Marketing assistance to drive new clients and establish themselves within the events industry
• Planning, developing and delivering an array of PR showcase events to entice existing & potential clients
• Generating distinctive marketing activity to drive business to the venue which included competitions, promotions and client incentives
• Liaising with external web development team in rejuvenating website to improve its user experience for clients and event visitors
• Creating digital marketing/CRM tools including monthly mailers, blog & distinctive event invites
• Running all aspects of social media
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Skills
- Marketing
- Events
- PR
- Campaigns
- Campaign Organisation
- Event Operations
Education
BA (hons.) Fashion Promotion ImagingUniversity for the Creative Arts
- Epsom, United Kingdom