Work history
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Marketing ManagerMcm Comic Con
Northampton, United KingdomFull Time
Starting at MCM as a Marketing Executive in 2015, I was promoted to Marketing Manager in 2017 leading the team on the MCM portfolio. As Marketing Manager I currently deliver the vision, strategy and planning for the MCM Comic Con marketing activity for all six shows, the MCM brand and on site fan experience. I develop relationships with brand partners, exhibitors and outside agencies to introduce fans to the events, manage fan focus group and research sessions to better help the shows development. I create and update content for social media, monitor website SEO, PPC and remarketing campaigns, create and source blog articles for show websites, working with social media influencers pre show and on site, create compelling photo and video content, developed and implemented the MCM app and track the daily status, progress and ROI of all our marketing campaigns. I work with our teams in New York, Australia and Europe to develop show marketing and work closely with in-house teams and UK head office to advance our ways of working.
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Marketing Communications SpecialistPercepta (Ford Motor Company)
- Northampton, United KingdomFull Time
My responsibilities included creating and implementing a Marketing and Engagement Plan to promote training courses, creating official Ford communications to Dealerships including internal and externa l bulletins and articles for Ford magazines, working with the Business Team to create reports, maintain social media platforms and create customer facing materials. I also managed our rebrand from Ford College to the Henry Ford Academy ensuring Ford ‘Look and Style’ guidelines were adhered to.
Skills
- Digital Marketing
- Marketing Strategy
- Copywriting
- Marketing
- Social Media Marketing
- Brand Marketing
- Email Marketing
- Brand Management
- Communications
- Content and Media Writing
Education
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BA Media Communication CultureGloucestershire University
- Gloucester, United Kingdom
Awards
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EN 30 Under 30Exhibition News Awards